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ILARIA BAGHI
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Cited by
Year
Consumption practices of fast fashion products: a consumer‐based approach
V Gabrielli, I Baghi, V Codeluppi
Journal of Fashion Marketing and Management: An International Journal 17 (2 …, 2013
2762013
A strategy to communicate corporate social responsibility: Cause related marketing and its dark side
I Baghi, E Rubaltelli, M Tedeschi
Corporate Social Responsibility and Environmental Management 16 (1), 15-26, 2009
1512009
The role of crisis typology and cultural belongingness in shaping consumers’ negative responses towards a faulty brand
I Baghi, V Gabrielli
Journal of Product & Brand Management 28 (5), 653-670, 2019
582019
High-fit charitable initiatives increase hedonic consumption through guilt reduction
I Baghi, P Antonetti
European Journal of Marketing 51 (11/12), 2030-2053, 2017
552017
Does counterfeiting affect luxury customer-based brand equity?
V Gabrielli, S Grappi, I Baghi
Journal of Brand Management 19, 567-580, 2012
552012
Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand
I Baghi, V Gabrielli, S Grappi
Journal of Product & Brand Management 25 (5), 452-464, 2016
472016
Brand prominence in cause-related marketing: luxury versus non-luxury
I Baghi, V Gabrielli
Journal of Product & Brand Management 27 (6), 716-731, 2018
382018
Co-branded cause-related marketing campaigns: The importance of linking two strong brands
I Baghi, V Gabrielli
International Review on Public and Nonprofit Marketing 10, 13-29, 2013
382013
Online brand community within the integrated marketing communication system: When chocolate becomes seductive like a person
V Gabrielli, I Baghi
Journal of Marketing Communications 22 (4), 385-402, 2016
322016
Mental accounting and cause related marketing strategies
I Baghi, E Rubaltelli, M Tedeschi
International Review on Public and Nonprofit Marketing 7, 145-156, 2010
302010
When blame-giving crisis communications are persuasive: A dual-influence model and its boundary conditions
P Antonetti, I Baghi
Journal of Business Ethics 172, 59-78, 2021
262021
Brand architecture shift and corporate brand equity: An exploratory study
V Gabrielli, I Baghi
Marketing Intelligence & Planning 34 (6), 777-794, 2016
242016
The role of betrayal in the response to value and performance brand crisis
I Baghi, V Gabrielli
Marketing Letters 32 (2), 203-217, 2021
212021
For-profit or non-profit brands: Which are more effective in a cause-related marketing programme?
I Baghi, V Gabrielli
Journal of Brand Management 20, 218-231, 2013
192013
Cause related marketing e comportamento del consumatore
I Baghi
Franco Angeli, 2010
132010
The higher they climb, the harder they fall: The role of self‐brand connectedness in consumer responses to corporate social responsibility hypocrisy
I Baghi, P Antonetti
Corporate Social Responsibility and Environmental Management 28 (4), 1216-1230, 2021
112021
Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands
V Gabrielli, I Baghi, F Bergianti
Journal of Marketing Management 37 (15-16), 1573-1604, 2021
92021
Unveiling the corporate brand: the role of portfolio composition
V Gabrielli, I Baghi
Journal of Consumer Marketing 37 (3), 279-290, 2020
92020
Counterfeiting of luxury brands: Opportunity beyond the threat
S Grappi, I Baghi, B Balboni, V Gabrielli
Luxury marketing: A challenge for theory and practice, 295-315, 2012
62012
How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications
P Antonetti, I Baghi
Marketing Letters 32 (4), 411-423, 2021
52021
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