| Digital marketing strategies that Millennials find appealing, motivating, or just annoying KT Smith Journal of Strategic Marketing 19 (6), 489-499, 2011 | 693 | 2011 |
| Longitudinal study of digital marketing strategies targeting Millennials K Taken Smith Journal of Consumer Marketing 29 (2), 86-92, 2012 | 591 | 2012 |
| Selling to Millennials with online reviews WG Mangold, KT Smith Business Horizons 55 (2), 141-153, 2012 | 339 | 2012 |
| Longitudinal study of green marketing strategies that influence Millennials KT Smith, TR Brower Journal of Strategic Marketing 20 (6), 535-551, 2012 | 315 | 2012 |
| Work-life balance perspectives of marketing professionals in generation Y KT Smith Services Marketing Quarterly 31 (4), 434-447, 2010 | 299 | 2010 |
| Do gender, educational level, religiosity, and work experience affect the ethical decision-making of US accountants? AC Keller, KT Smith, LM Smith Critical Perspectives on Accounting 18 (3), 299-314, 2007 | 293 | 2007 |
| Does brand management of corporate reputation translate into higher market value? KT Smith, M Smith, K Wang Journal of Strategic Marketing 18 (3), 201-221, 2010 | 280 | 2010 |
| An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly KT Smith Journal of Strategic Marketing 18 (6), 437-450, 2010 | 176 | 2010 |
| Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality KT Smith Journal of Strategic Marketing 27 (1), 67-80, 2019 | 150 | 2019 |
| Which CSR-Related Headings Do Fortune 500 Companies Use on Their Websites? KT Smith, JJ Alexander Business Communication Quarterly 76 (2), 155-171, 2013 | 126 | 2013 |
| Marketing via smart speakers: what should Alexa say? KT Smith Journal of Strategic Marketing 28 (4), 350-365, 2020 | 92 | 2020 |
| Employee-friendly companies and work-life balance: is there an impact on financial performance and risk level? JL Blazovich, KT Smith, M Smith Journal of Organizational Culture, Communications and Conflict, Forthcoming, 2013 | 77 | 2013 |
| Social media adoption by corporations: An examination by platform, industry, size, and financial performance KT Smith, JL Blazovich, LM Smith Academy of Marketing Studies Journal 19 (2), 127, 2015 | 74 | 2015 |
| Hospital Marketing and Communications Via Social Media KT Smith Services Marketing Quarterly 38 (3), 187-201, 2017 | 72 | 2017 |
| How work-life balance, job performance, and ethics connect: Perspectives of current and future accountants KT Smith, LM Smith, TR Brower Research on Professional Responsibility and Ethics in Accounting 20, 219-238, 2016 | 69 | 2016 |
| Case studies of cybercrime and its impact on marketing activity and shareholder value KT Smith, M Smith, JL Smith Academy of Marketing Studies Journal, 2011 | 64 | 2011 |
| Examination of cybercrime and its effects on corporate stock value KT Smith, A Jones, L Johnson, LM Smith Journal of Information, Communication and Ethics in Society 17 (1), 42-60, 2019 | 63 | 2019 |
| Microsoft Excel for accounting principles KT Smith, LM Smith, LC Smith Prentice Hall, 2000 | 60* | 2000 |
| An examination of financial performance and risk of environmentally friendly'green'companies JL Blazovich, KT Smith, LM Smith J. Legal Ethical & Regul. Isses 16, 121, 2013 | 57 | 2013 |
| An examination of mobile app usage and the user’s life satisfaction S Linnhoff, KT Smith Journal of Strategic Marketing 25 (7), 581-617, 2017 | 55 | 2017 |
Lawrence Murphy SmithProfessor of Accounting, Texas A&M University-Corpus ChristiVerified email at tamucc.edu
