Word‐of‐mouth communication in the service marketplace WG Mangold, F Miller, GR Brockway Journal of services Marketing 13 (1), 73-89, 1999 | 1017 | 1999 |
GIS tutorial for marketing FL Miller ESRI, Inc., 2007 | 34 | 2007 |
Developing information technology skills in the marketing curriculum F Miller, WG Mangold Marketing Education Review 6 (1), 29-39, 1996 | 34 | 1996 |
Integrating geographic information systems (GIS) applications into business courses using online business geographics modules F Miller, WG Mangold, T Holmes Journal of Education for Business 82 (2), 74-79, 2006 | 29 | 2006 |
Integrating geographic information systems (GIS) into the marketing curriculum FL Miller, TL Holmes, WG Mangold Marketing Education Review 17 (3), 49-63, 2007 | 26 | 2007 |
The current status of outcomes assessment in marketing education F Miller, D Chamberlain, R Seay Journal of the Academy of Marketing Science 19, 353-362, 1991 | 23 | 1991 |
Building the technology toolkit of marketing students: The emerging technologies in marketing initiative FL Miller, WG Mangold, J Roach, T Holmes Marketing Education Review 23 (2), 121-136, 2013 | 18 | 2013 |
Test frequency, student performance and teacher evaluation in the basic marketing class F Miller journal of Marketing Education 9 (2), 14-19, 1987 | 18 | 1987 |
Integrating the Personal Computer into the Marketing Curriculum: A Programmatic Outline F Miller Journal of Marketing Education 7 (3), 7-11, 1985 | 18 | 1985 |
Using a GIS in market analysis for a tourism‐dependent retailer in the Pocono mountains FL Miller Journal of Travel & Tourism Marketing 25 (3-4), 325-340, 2008 | 17 | 2008 |
Facility location using GIS enriched demographic and lifestyle data for a traveling entertainment troupe in Bavaria, Germany J North, FL Miller Decision Support Systems 99, 30-36, 2017 | 15 | 2017 |
RacerGISOnline: Enhancing learning in marketing classes with web-based business GIS FL Miller, WG Mangold, J Roach, G Brockway, T Johnston, S Linnhoff, ... Marketing Education Review 24 (1), 31-36, 2014 | 11 | 2014 |
Getting to Know ESRI Business Analyst FL Miller ESRI Press, 2011 | 7 | 2011 |
Efes Pilsen in the Turkish Beer Market: Marketing Consumer Goods in Developing Countries F Miller, A Hamdi Demirel International Marketing Review 5 (1), 7-19, 1988 | 7 | 1988 |
Integrating electronic information retrieval techniques into the business classroom F Miller Journal of Education for Business 64 (8), 376-380, 1989 | 5 | 1989 |
Electronic data retrieval in international business education: Prospects and resources F Miller, LG Miller Utilizing New Information Technology in Teaching of International Business …, 2018 | 4 | 2018 |
Development of and student reactions to an international accounting GIS case problem FL Miller, KT Smith, LM Smith International Journal of Teaching and Case Studies 4 (3), 195-217, 2013 | 4 | 2013 |
Assessing alternative delivery methods for GIS instruction in university business courses F Miller Proceedings, Northeast Decision Sciences Institute, March, Providence, RI, 24-31, 2006 | 4 | 2006 |
Strategies for Social Studies. F Miller | 3 | 1969 |
Rationalizing IT rationing: 10 ways to cut the IT budget (and what not to cut) F Miller Educause Quarterly 32 (2), 2009 | 2 | 2009 |