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Fred Miller
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Word‐of‐mouth communication in the service marketplace
WG Mangold, F Miller, GR Brockway
Journal of services Marketing 13 (1), 73-89, 1999
10171999
GIS tutorial for marketing
FL Miller
ESRI, Inc., 2007
342007
Developing information technology skills in the marketing curriculum
F Miller, WG Mangold
Marketing Education Review 6 (1), 29-39, 1996
341996
Integrating geographic information systems (GIS) applications into business courses using online business geographics modules
F Miller, WG Mangold, T Holmes
Journal of Education for Business 82 (2), 74-79, 2006
292006
Integrating geographic information systems (GIS) into the marketing curriculum
FL Miller, TL Holmes, WG Mangold
Marketing Education Review 17 (3), 49-63, 2007
262007
The current status of outcomes assessment in marketing education
F Miller, D Chamberlain, R Seay
Journal of the Academy of Marketing Science 19, 353-362, 1991
231991
Building the technology toolkit of marketing students: The emerging technologies in marketing initiative
FL Miller, WG Mangold, J Roach, T Holmes
Marketing Education Review 23 (2), 121-136, 2013
182013
Test frequency, student performance and teacher evaluation in the basic marketing class
F Miller
journal of Marketing Education 9 (2), 14-19, 1987
181987
Integrating the Personal Computer into the Marketing Curriculum: A Programmatic Outline
F Miller
Journal of Marketing Education 7 (3), 7-11, 1985
181985
Using a GIS in market analysis for a tourism‐dependent retailer in the Pocono mountains
FL Miller
Journal of Travel & Tourism Marketing 25 (3-4), 325-340, 2008
172008
Facility location using GIS enriched demographic and lifestyle data for a traveling entertainment troupe in Bavaria, Germany
J North, FL Miller
Decision Support Systems 99, 30-36, 2017
152017
RacerGISOnline: Enhancing learning in marketing classes with web-based business GIS
FL Miller, WG Mangold, J Roach, G Brockway, T Johnston, S Linnhoff, ...
Marketing Education Review 24 (1), 31-36, 2014
112014
Getting to Know ESRI Business Analyst
FL Miller
ESRI Press, 2011
72011
Efes Pilsen in the Turkish Beer Market: Marketing Consumer Goods in Developing Countries
F Miller, A Hamdi Demirel
International Marketing Review 5 (1), 7-19, 1988
71988
Integrating electronic information retrieval techniques into the business classroom
F Miller
Journal of Education for Business 64 (8), 376-380, 1989
51989
Electronic data retrieval in international business education: Prospects and resources
F Miller, LG Miller
Utilizing New Information Technology in Teaching of International Business …, 2018
42018
Development of and student reactions to an international accounting GIS case problem
FL Miller, KT Smith, LM Smith
International Journal of Teaching and Case Studies 4 (3), 195-217, 2013
42013
Assessing alternative delivery methods for GIS instruction in university business courses
F Miller
Proceedings, Northeast Decision Sciences Institute, March, Providence, RI, 24-31, 2006
42006
Strategies for Social Studies.
F Miller
31969
Rationalizing IT rationing: 10 ways to cut the IT budget (and what not to cut)
F Miller
Educause Quarterly 32 (2), 2009
22009
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