Malcolm Wright

Cited by

	All	Since 2017
Citations	3785	1721
h-index	34	21
i10-index	55	44

360

180

270

2000200120022003200420052006200720082009201020112012201320142015201620172018201920202021202217 18 16 37 37 51 54 65 94 95 131 147 185 220 244 248 339 296 281 268 329 344 188

Public access

View all

1 article

0 articles

available

not available

Based on funding mandates

Co-authors

Byron SharpProfessor of Marketing Science, University of South AustraliaVerified email at MarketingScience.info
Robert EastProfessor Emeritus, Kingston Business SchoolVerified email at kingston.ac.uk
Lara StocchiSenior Lecturer in Marketing, University of South AustraliaVerified email at unisa.edu.au
Anne SharpUniversity of South AustraliaVerified email at marketingscience.info
Pam FeethamLecturer in Marketing Massey UniversityVerified email at massey.ac.nz
Giang TrinhEhrenberg-Bass Institute University of South AustraliaVerified email at marketingscience.info
Jaywant SinghProfessor of Marketing, University of SouthamptonVerified email at soton.ac.uk
j scott armstrongThe Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
John DawesEhrenberg-Bass Institute, UniSA BusinessVerified email at marketingscience.info
Gerald GoodhardtEmeritus Professor, City UniversityVerified email at goodhardt.com
Damon TeagleProfessor of Geochemistry, Ocean & Earth Science, National Oceanography Centre SouthamptonVerified email at southampton.ac.uk
Rachel KennedyEhrenberg Bass Institute for Marketing Science, University of South AustraliaVerified email at marketingscience.info
Cam RungieProjectsVerified email at adam.com.au
Nicholas AshillProfessor of MarketingVerified email at vuw.ac.nz
Kesten C GreenUniversity of South Australia; UniSA Business; Ehrenberg-Bass Institute; Monash UniversityVerified email at unisa.edu.au
Murray MacRaeMassey UniversityVerified email at massey.ac.nz
Claire MatthewsMassey UniversityVerified email at massey.ac.nz
Janet HoekUniversity of Otago, New ZealandVerified email at otago.ac.nz
Lars Meyer-WaardenProfessor of Marketing, University Toulouse, Toulouse School of ManagementVerified email at tsm-education.fr
Mark UnclesProfessor, UNSW Business School, UNSW AustraliaVerified email at unsw.edu.au

Malcolm Wright

Professor of Marketing, Massey University

Verified email at massey.ac.nz - Homepage

Branding Consumer Behaviour Market Research


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
The relative incidence of positive and negative word of mouth: A multi-category study R East, K Hammond, M Wright International journal of research in marketing 24 (2), 175-184, 2007	593	2007
Consumer behaviour: Applications in marketing R East, J Singh, M Wright, M Vanhuele Sage, 2021	417	2021
Purchase loyalty is polarised into either Repertoire or Subscription patterns B Sharp, M Wright, G Goodhardt Australasian Marketing Journal (AMJ) 10 (3), 7-20, 2002	192	2002
Bias and variability in purchase intention scales M Wright, M MacRae Journal of the Academy of Marketing Science 35 (4), 617-624, 2007	117	2007
New product diffusion models in marketing: an assessment of two approaches M Wright, D Charlett Marketing Bulletin 6 (4), 32-41, 1995	109	1995
Fundamental patterns of in-store shopper behavior H Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ... Journal of Retailing and Consumer Services 37, 182-194, 2017	96	2017
Verification of citations: fawlty towers of knowledge? M Wright, JS Armstrong Interfaces 38 (2), 125-139, 2008	96	2008
Managers' knowledge of marketing principles: the case of new product development S Cierpicki, M Wright, B Sharp Journal of Empirical Generalizations in Marketing Science 5 (3), 771-790, 2000	93	2000
A contingency model of marketing information M Wright, N Ashill European Journal of Marketing, 1998	91	1998
Predicting blood donation behaviour: further application of the theory of planned behaviour J Holdershaw, P Gendall, M Wright Journal of Social Marketing, 2011	88	2011
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data M Wright, A Sharp, B Sharp International Journal of Research in Marketing 19 (1), 81-90, 2002	87	2002
Descriptive and evaluative attributes: what relevance to marketers? J Hoek, J Dunnett, M Wright, P Gendall Journal of Product & Brand Management, 2000	83	2000
Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability A Schnack, MJ Wright, JL Holdershaw Food Research International 117, 40-49, 2019	81	2019
Environmental attitude-behaviour correlations in 21 countries M Wright, B Klÿn Journal of Empirical Generalisations in Marketing Science 3, 42-60, 1998	72	1998
The dubious assumptions of segmentation and targeting M Wright Management Decision, 1996	72	1996
It’s a Dirichlet world: modelling individual's loyalties reveals how brands compete, grow and decline B Sharp, MJ Wright, J Dawes, C Driesener, L Stocchi, P Stern Journal of Advertising Research 52 (2), 203-213, 2012	71	2012
Switching banks: Old bank gone but not forgotten G Lees, R Garland, M Wright Journal of Financial Services Marketing 12 (2), 146-156, 2007	69	2007
Predicting elections from politicians’ faces JS Armstrong, KC Green, RJ Jones Jr, MJ Wright International Journal of Public Opinion Research 22 (4), 511-522, 2010	68	2010
Progress in marketing knowledge M Wright, Z Kearns Journal of Empirical Generalisations in Marketing Science 3, 1-21, 1998	68	1998
A validation of the Bass new product diffusion model in New Zealand M Wright, C Upritchard, T Lewis Marketing Bulletin 8, 15-29, 1997	63	1997

The system can't perform the operation now. Try again later.

Articles 1–20

Citations per year

Duplicate citations

Merged citations

Add co-authorsCo-authors

Follow this author

Cited by

Co-authors