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Malcolm Wright
Malcolm Wright
Professor of Marketing, Massey University
Verified email at massey.ac.nz - Homepage
Title
Cited by
Cited by
Year
The relative incidence of positive and negative word of mouth: A multi-category study
R East, K Hammond, M Wright
International journal of research in marketing 24 (2), 175-184, 2007
5932007
Consumer behaviour: Applications in marketing
R East, J Singh, M Wright, M Vanhuele
Sage, 2021
4172021
Purchase loyalty is polarised into either Repertoire or Subscription patterns
B Sharp, M Wright, G Goodhardt
Australasian Marketing Journal (AMJ) 10 (3), 7-20, 2002
1922002
Bias and variability in purchase intention scales
M Wright, M MacRae
Journal of the Academy of Marketing Science 35 (4), 617-624, 2007
1172007
New product diffusion models in marketing: an assessment of two approaches
M Wright, D Charlett
Marketing Bulletin 6 (4), 32-41, 1995
1091995
Fundamental patterns of in-store shopper behavior
H Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ...
Journal of Retailing and Consumer Services 37, 182-194, 2017
962017
Verification of citations: fawlty towers of knowledge?
M Wright, JS Armstrong
Interfaces 38 (2), 125-139, 2008
962008
Managers' knowledge of marketing principles: the case of new product development
S Cierpicki, M Wright, B Sharp
Journal of Empirical Generalizations in Marketing Science 5 (3), 771-790, 2000
932000
A contingency model of marketing information
M Wright, N Ashill
European Journal of Marketing, 1998
911998
Predicting blood donation behaviour: further application of the theory of planned behaviour
J Holdershaw, P Gendall, M Wright
Journal of Social Marketing, 2011
882011
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data
M Wright, A Sharp, B Sharp
International Journal of Research in Marketing 19 (1), 81-90, 2002
872002
Descriptive and evaluative attributes: what relevance to marketers?
J Hoek, J Dunnett, M Wright, P Gendall
Journal of Product & Brand Management, 2000
832000
Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability
A Schnack, MJ Wright, JL Holdershaw
Food Research International 117, 40-49, 2019
812019
Environmental attitude-behaviour correlations in 21 countries
M Wright, B Kln
Journal of Empirical Generalisations in Marketing Science 3, 42-60, 1998
721998
The dubious assumptions of segmentation and targeting
M Wright
Management Decision, 1996
721996
It’s a Dirichlet world: modelling individual's loyalties reveals how brands compete, grow and decline
B Sharp, MJ Wright, J Dawes, C Driesener, L Stocchi, P Stern
Journal of Advertising Research 52 (2), 203-213, 2012
712012
Switching banks: Old bank gone but not forgotten
G Lees, R Garland, M Wright
Journal of Financial Services Marketing 12 (2), 146-156, 2007
692007
Predicting elections from politicians’ faces
JS Armstrong, KC Green, RJ Jones Jr, MJ Wright
International Journal of Public Opinion Research 22 (4), 511-522, 2010
682010
Progress in marketing knowledge
M Wright, Z Kearns
Journal of Empirical Generalisations in Marketing Science 3, 1-21, 1998
681998
A validation of the Bass new product diffusion model in New Zealand
M Wright, C Upritchard, T Lewis
Marketing Bulletin 8, 15-29, 1997
631997
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