| Branding the nation: what is being branded? Y Fan Journal of vacation marketing 12 (1), 5-14, 2006 | 1328 | 2006 |
| Branding the nation: towards a better understanding Y Fan Place Branding and Public Diplomacy 6 (2), 97-103, 2010 | 899 | 2010 |
| Questioning guanxi: definition, classification and implications Y Fan International business review 11 (5), 543-561, 2002 | 780 | 2002 |
| A classification of Chinese culture Y Fan Cross Cultural Management: An International Journal 7 (2), 3-10, 2000 | 776 | 2000 |
| Ethical branding and corporate reputation Y Fan Corporate communications: An international journal 10 (4), 341-350, 2005 | 679 | 2005 |
| Guanxi's consequences: personal gains at social cost Y Fan Journal of Business Ethics 38 (4), 371-380, 2002 | 553 | 2002 |
| Soft power: power of attraction or confusion? Y Fan Place Branding and Public Diplomacy 4 (2), 147-158, 2008 | 542 | 2008 |
| A brand preference and repurchase intention model: the role of consumer experience R Ebrahim, A Ghoneim, Z Irani, Y Fan Journal of Marketing Management 32 (13-14), 1230-1259, 2016 | 371 | 2016 |
| Internationalisation of the Spanish fashion brand Zara C Lopez, Y Fan Journal of Fashion Marketing and Management: An International Journal 13 (2 …, 2009 | 202 | 2009 |
| Strategic outsourcing: evidence from British companies Y Fan Marketing Intelligence & Planning 18 (4), 213-219, 2000 | 194 | 2000 |
| Is corporate communications a strategic function? RR Dolphin, Y Fan Management decisión 38 (2), 99-107, 2000 | 149 | 2000 |
| Children's buying behaviour in China: a study of their information sources Y Fan, Y Li Marketing Intelligence & Planning 28 (2), 170-187, 2010 | 136 | 2010 |
| The transfer of Western management to China: context, content and constraints Y Fan Management Learning 29 (2), 201-221, 1998 | 120 | 1998 |
| The globalisation of Chinese brands Y Fan Marketing Intelligence & Planning 24 (4), 365-379, 2006 | 97 | 2006 |
| Chinese cultural values and entrepreneurship: a preliminary consideration DA Kirby, Y Fan Journal of Enterprising Culture 3 (03), 245-260, 1995 | 89 | 1995 |
| The national image of global brands Y Fan Journal of Brand Management 9, 180-192, 2002 | 77 | 2002 |
| Chinese peasant entrepreneurs: an examination of township and village enterprises in rural China Y Fan, N Chen, DA Kirby Journal of Small Business Management 34 (4), 72-76, 1996 | 74* | 1996 |
| Guanxi, government and corporate reputation in China: Lessons for international companies Y Fan Marketing Intelligence & Planning 25 (5), 499-510, 2007 | 66 | 2007 |
| Corporate branding in the retail sector: a pilot study M Burghausen, Y Fan Corporate Communications: An International Journal 7 (2), 92-99, 2002 | 62 | 2002 |
| Event sponsorship in China Y Fan, N Pfitzenmaier Corporate Communications: An International Journal 7 (2), 110-116, 2002 | 60 | 2002 |
