Ying Fan, PhD
TitleCited byYear
Branding the nation: what is being branded?
Y Fan
Journal of vacation marketing 12 (1), 5-14, 2006
7102006
Questioning guanxi: definition, classification and implications
Y Fan
International business review 11 (5), 543-561, 2002
5832002
A classification of Chinese culture
Y Fan
Cross Cultural Management: An International Journal 7 (2), 3-10, 2000
4882000
Ethical branding and corporate reputation
Y Fan
Corporate communications: An international journal 10 (4), 341-350, 2005
4162005
Guanxi's consequences: personal gains at social cost
Y Fan
Journal of Business Ethics 38 (4), 371-380, 2002
4072002
Branding the nation: towards a better understanding
Y Fan
Place Branding and Public Diplomacy 6 (2), 97-103, 2010
3692010
Soft power: power of attraction or confusion?
Y Fan
Place Branding and Public Diplomacy 4 (2), 147-158, 2008
2232008
Strategic outsourcing: evidence from British companies
Y Fan
Marketing Intelligence & Planning 18 (4), 213-219, 2000
1482000
Internationalisation of the Spanish fashion brand Zara
C Lopez, Y Fan
Journal of Fashion Marketing and Management: An International Journal 13 (2 …, 2009
1472009
Is corporate communications a strategic function?
RR Dolphin, Y Fan
Management decision 38 (2), 99-107, 2000
1072000
The transfer of Western management to China: context, content and constraints
Y Fan
Management Learning 29 (2), 201-221, 1998
981998
Children's buying behaviour in China: a study of their information sources
Y Fan, Y Li
Marketing Intelligence & Planning 28 (2), 170-187, 2010
812010
Chinese cultural values and entrepreneurship: a preliminary consideration
DA Kirby, Y Fan
Journal of Enterprising Culture 3 (03), 245-260, 1995
741995
The globalisation of Chinese brands
Y Fan
Marketing Intelligence & Planning 24 (4), 365-379, 2006
722006
Chinese peasant entrepreneurs: an examination of township and village enterprises in rural China
Y Fan, N Chen, DA Kirby
Journal of Small Business Management 34 (4), 72-76, 1996
64*1996
Nation branding: what is being branded?
Y Fan
SAGE Publications, 2006
622006
The national image of global brands
Y Fan
Journal of Brand Management 9 (3), 180-192, 2002
552002
Corporate branding in the retail sector: a pilot study
M Burghausen, Y Fan
Corporate Communications: An International Journal 7 (2), 92-99, 2002
512002
Event sponsorship in China
Y Fan, N Pfitzenmaier
Corporate Communications: An International Journal 7 (2), 110-116, 2002
512002
A Handbook of Corporate Communication and Public Relations
S Oliver
Routledge, 2004
482004
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Articles 1–20