Ben Lowe

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Fanny Fong Yee CHANThe Hang Seng University of Hong KongVerified email at hsu.edu.hk
Frank AlpertAssociate Professor of Marketing UQ Business School, University of QueenslandVerified email at business.uq.edu.au
Hume WinzarAssociate Professor in Business, Macquarie UniversityVerified email at mq.edu.au
Diogo M. Souza-MonteiroSenior Lecturer in Agribusiness, School of Agriculture Food and Rural Development, NewcastleVerified email at ncl.ac.uk
Professor Dr Rajibul HasanProfessor of Marketing, EM NormandieVerified email at em-normandie.fr
Des LaffeySenior Lecturer in E-Commerce, University of KentVerified email at kent.ac.uk
Iain FraserEconomics, University of KentVerified email at kent.ac.uk
Devon S. Johnson PhDProfessor of Marketing (full), Montclair State University, NJVerified email at montclair.edu
Barry J. BabinPhil B. Hardin Professor of Marketing, University of MississippiVerified email at bus.olemiss.edu
Balcombe KelvinApplied Economics Marketing and Development Group, SAPD, University of ReadingVerified email at reading.ac.uk
Orsolya Sadik-RozsnyaiMarketing & Innovation Professor, ESSCA Business SchoolVerified email at essca.fr
Laurent BertrandiasToulouse Business SchoolVerified email at tbs-education.fr
Hooman EstelamiProfessor of Marketing, Fordham UniversityVerified email at fordham.edu
Steven D'AlessandroProfessor of Marketing, Edith Cowan UniversityVerified email at ecu.edu.au

Ben Lowe

Kent Business School, University of Kent

Verified email at kent.ac.uk - Homepage

Consumer behaviour Marketing Innovation Sustainable consumption Social marketing and behaviour change


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Is Twitter for the birds? Using Twitter to enhance student learning in a marketing course B Lowe, D Laffey Journal of Marketing Education 33 (2), 183-192, 2011	278	2011
Marketing research WG Zikmund, S Ward, B Lowe, H Winzar Thomson Learning, 2007	232	2007
The impact of negative publicity on celebrity ad endorsements D Thwaites, B Lowe, LL Monkhouse, BR Barnes Psychology & Marketing 29 (9), 663-673, 2012	219	2012
Forecasting consumer perception of innovativeness B Lowe, F Alpert Technovation 45, 1-14, 2015	192	2015
Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk B Lowe Journal of Product & Brand Management 19 (7), 496-503, 2010	130	2010
Reducing household water consumption: a social marketing approach B Lowe, D Lynch, J Lowe Journal of marketing management 31 (3-4), 378-408, 2015	117	2015
Pricing strategy and the formation and evolution of reference price perceptions in new product categories B Lowe, F Alpert Psychology & Marketing 27 (9), 846-873, 2010	92	2010
Antecedents of product placement effectiveness across cultures FFY Chan, D Petrovici, B Lowe International Marketing Review 33 (1), 5-24, 2016	89	2016
Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities D Johnson, B Lowe Journal of Interactive Marketing 29 (1), 1-10, 2015	85	2015
Marketing research (2nd Asia-Pacific ed.) WG Zikmund, S Ward, B Lowe, H Winzar, BJ Babin South Melbourne, Vic: Cengage Learning, 2011	79*	2011
Consumer perceptions of monetary and non-monetary introductory promotions for new products B Lowe, BR Barnes Journal of Marketing Management 28 (5-6), 629-651, 2012	77	2012
A change for the better? Digital health technologies and changing food consumption behaviors B Lowe, I Fraser, DM Souza‐Monteiro Psychology & Marketing 32 (5), 585-600, 2015	59	2015
Consumers and technology in a changing world B Lowe, YK Dwivedi, S d'Alessandro European Journal of Marketing 53 (6), 1038-1050, 2019	56	2019
Information customization and food choice K Balcombe, I Fraser, B Lowe, D Souza Monteiro American Journal of Agricultural Economics 98 (1), 54-73, 2016	55	2016
The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance B Lowe, S D'Alessandro, H Winzar, D Laffey, W Collier Journal of Consumer Behaviour 12 (5), 412-422, 2013	50	2013
Essentials of SPSS for Windows versions 14 & 15: a business approach B Lowe, HF Winzar, S Ward Thomson Learning Australia, 2007	50	2007
Processing of product placements and brand persuasiveness FFY Chan, B Lowe, D Petrovici Marketing Intelligence & Planning 34 (3), 2016	48	2016
Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong FFY Chan, B Lowe, D Petrovici Journal of Marketing Communications 23 (3), 311-328, 2017	47	2017
Nutritional labelling information: Utilisation of new technologies B Lowe, DM de Souza-Monteiro, I Fraser Journal of Marketing Management 29 (11-12), 1337-1366, 2013	47	2013
Measuring reference price perceptions for new product categories: which measure is best? B Lowe, F Alpert Journal of Product & Brand Management 16 (2), 132-141, 2007	45	2007

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