Follow
Ben Lowe
Title
Cited by
Cited by
Year
Is Twitter for the birds? Using Twitter to enhance student learning in a marketing course
B Lowe, D Laffey
Journal of Marketing Education 33 (2), 183-192, 2011
2782011
Marketing research
WG Zikmund, S Ward, B Lowe, H Winzar
Thomson Learning, 2007
2322007
The impact of negative publicity on celebrity ad endorsements
D Thwaites, B Lowe, LL Monkhouse, BR Barnes
Psychology & Marketing 29 (9), 663-673, 2012
2192012
Forecasting consumer perception of innovativeness
B Lowe, F Alpert
Technovation 45, 1-14, 2015
1922015
Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk
B Lowe
Journal of Product & Brand Management 19 (7), 496-503, 2010
1302010
Reducing household water consumption: a social marketing approach
B Lowe, D Lynch, J Lowe
Journal of marketing management 31 (3-4), 378-408, 2015
1172015
Pricing strategy and the formation and evolution of reference price perceptions in new product categories
B Lowe, F Alpert
Psychology & Marketing 27 (9), 846-873, 2010
922010
Antecedents of product placement effectiveness across cultures
FFY Chan, D Petrovici, B Lowe
International Marketing Review 33 (1), 5-24, 2016
892016
Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities
D Johnson, B Lowe
Journal of Interactive Marketing 29 (1), 1-10, 2015
852015
Marketing research (2nd Asia-Pacific ed.)
WG Zikmund, S Ward, B Lowe, H Winzar, BJ Babin
South Melbourne, Vic: Cengage Learning, 2011
79*2011
Consumer perceptions of monetary and non-monetary introductory promotions for new products
B Lowe, BR Barnes
Journal of Marketing Management 28 (5-6), 629-651, 2012
772012
A change for the better? Digital health technologies and changing food consumption behaviors
B Lowe, I Fraser, DM Souza‐Monteiro
Psychology & Marketing 32 (5), 585-600, 2015
592015
Consumers and technology in a changing world
B Lowe, YK Dwivedi, S d'Alessandro
European Journal of Marketing 53 (6), 1038-1050, 2019
562019
Information customization and food choice
K Balcombe, I Fraser, B Lowe, D Souza Monteiro
American Journal of Agricultural Economics 98 (1), 54-73, 2016
552016
The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance
B Lowe, S D'Alessandro, H Winzar, D Laffey, W Collier
Journal of Consumer Behaviour 12 (5), 412-422, 2013
502013
Essentials of SPSS for Windows versions 14 & 15: a business approach
B Lowe, HF Winzar, S Ward
Thomson Learning Australia, 2007
502007
Processing of product placements and brand persuasiveness
FFY Chan, B Lowe, D Petrovici
Marketing Intelligence & Planning 34 (3), 2016
482016
Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong
FFY Chan, B Lowe, D Petrovici
Journal of Marketing Communications 23 (3), 311-328, 2017
472017
Nutritional labelling information: Utilisation of new technologies
B Lowe, DM de Souza-Monteiro, I Fraser
Journal of Marketing Management 29 (11-12), 1337-1366, 2013
472013
Measuring reference price perceptions for new product categories: which measure is best?
B Lowe, F Alpert
Journal of Product & Brand Management 16 (2), 132-141, 2007
452007
The system can't perform the operation now. Try again later.
Articles 1–20