| Antecedents and consequences of customer loyalty in Qatar SN Bhuian, MA Balushi, I Butt Journal for Global Business Advancement 11 (1), 41-63, 2018 | 13 | 2018 |
| Unveiling destination evangelism through generative AI tools M Soliman, MK Al Balushi ROBONOMICS: The Journal of the Automated Economy 4 (54), 1, 2023 | 12 | 2023 |
| The nexus between CRM and competitive advantage: The mediating role of customer loyalty R Al Karim, MMD Alam, MK Al Balushi Nankai Business Review International, 2023 | 11 | 2023 |
| THOUGHT PIECE: An integrated theory of emerging market consumer behaviour: A qualitative investigation MK Al Balushi Journal of Customer Behaviour 17 (1-2), 99-119, 2018 | 7 | 2018 |
| Review of awareness and views on branding Oman as a nation M Al Balushi, I Butt, K Al Siyabi International Journal of Business and Economics 5 (1), 7-19, 2013 | 6 | 2013 |
| Determinants of adopting electronic grocery in the context of Oman M Al Balushi, A Al Lawati Journal of Internet and e-Business Studies 2012, 1, 2012 | 5 | 2012 |
| Consumer evaluation of date-by-products for exports-A quasi experimental study MK Al Balushi, I Butt International Journal of Applied Business and Economic Research 14 (6), 4011 …, 2016 | 3 | 2016 |
| Sensory properties, purchase attributes and usages of date-syrup by expatriate consumers in Oman SN Bhuian, I Butt, MKA Balushi, A Ali Middle East Journal of Management 7 (3), 264-281, 2020 | 2 | 2020 |
| Breaking the mold: how customer perceived innovativeness sets restaurants apart K Hussain, A Afzaal, MK Al Balushi, M Junaid Kybernetes, 2023 | 1 | 2023 |
| Factors contributing to consumers' adoption of electronic grocery shopping in Oman M Al Balushi, A Al Lawati 17th International Business Information Management Association Conference …, 2011 | 1 | 2011 |
| Consumer-based heritage brand equity: Conceptualisation and measurement MK Al Balushi The University of Manchester, 2010 | 1 | 2010 |
| Thriving in private family firms as a non-family employee: an empirical study S Al Riyami, MR Razzak, MK Al Balushi Journal of Management Development, 2024 | | 2024 |
| Digital Marketing for Cruise Tourism in Oman: Opportunities and Challenges M Soliman, MK Al Balushi, R Kennedy Social Media Strategies for Tourism Interactivity, 106-131, 2024 | | 2024 |
| Shifts in Tourism Knowledge: HEI Contributions to Destination Branding and Economic Development MK Al Balushi, M Soliman, RE Kennedy, AH Palla Shifts in Knowledge Sharing and Creativity for Business Tourism, 145-162, 2024 | | 2024 |
| Four decades of counterfeit research: A bibliometric analysis I Butt, MK Al Balushi, SH Lee, M Mohan, N Ahmad Khan, S Haines Cogent Business & Management 10 (3), 2284814, 2023 | | 2023 |
| Factors predicting young consumers’ purchase intention of non-deceptive counterfeit: Evidence from Gulf Countries M Al-Balushi, MMD Alam, A Fadlalla Journal of Islamic Marketing, 2023 | | 2023 |
| Making an Informed Decision in Advertising: An Empirical Study of Advertisers and the Media in Oman F Al Kalbani, N Al Harrasi, M Al Balushi The Journal of Communication and Media Studies 8 (2), 11, 2023 | | 2023 |
| Advertising Media Decision: An Empirical Study of Advertisers in Oman. F Al Kalbani, N Al-Harrasi, M Al-Balushi The Second International Conference on Business & Economics, Muscat, Oman …, 2022 | | 2022 |
| Advertising message strategies on Oman TV: an application of Tylor’s six-segment strategy wheel F Al Kalbani, N Al Harrasi, M Al-Balushi Electronic Interdisciplinary Miscellaneous Journal 51 (9), 9, 2022 | | 2022 |
| A Hidden Gem in the World of Natural Syrup Market: Consumer’s Preferences of Date Syrup in an Emerging Market International M Al-Balushi, I Butt, S Bhuian International Journal of Nutrition, Pharmacology, Neurological Diseases 11 …, 2021 | | 2021 |
Shahid BhuianProfessor of Marketing, Sultan Qaboos UniversityVerified email at squ.edu.om
