| Lifestyle segmentation: from attitudes, interests and opinions, to values, aesthetic styles, life visions and media preferences P Vyncke European journal of communication 17 (4), 445-463, 2002 | 501 | 2002 |
| Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control AS Claeys, V Cauberghe, P Vyncke Public Relations Review 36 (3), 256-262, 2010 | 458 | 2010 |
| Consumer meaning making: The meaning of luxury brands in a democratised luxury world L Hudders, M Pandelaere, P Vyncke International Journal of Market Research 55 (3), 391-412, 2013 | 192 | 2013 |
| Adopter segments, adoption determinants and mobile marketing L De Marez, P Vyncke, K Berte, D Schuurman, K De Moor Journal of Targeting, Measurement and Analysis for Marketing 16, 78-95, 2007 | 133 | 2007 |
| The rival wears Prada: Luxury consumption as a female competition strategy L Hudders, C De Backer, M Fisher, P Vyncke Evolutionary Psychology 12 (3), 147470491401200306, 2014 | 123 | 2014 |
| Celebrities: From teachers to friends: A test of two hypotheses on the adaptiveness of celebrity gossip CJS De Backer, M Nelissen, P Vyncke, J Braeckman, FT McAndrew Human Nature 18, 334-354, 2007 | 98 | 2007 |
| Attitude of physicians toward patient package inserts for medication information in Belgium RH Vander Stichele, B De Potter, P Vyncke, MG Bogaert Patient education and counseling 28 (1), 5-13, 1996 | 27 | 1996 |
| Cue management: Using fitness cues to enhance advertising effectiveness P Vyncke Evolutionary psychology in the business sciences, 257-287, 2011 | 23 | 2011 |
| Opportunities of interactive formats for innovative advertising on digital television K Berte, P Vyncke, E De Bens Proceedings of the 8th European Conference on Interactive TV and Video, 55-58, 2010 | 15 | 2010 |
| Decoding the ad: how advertising taps into your heart & mind P Vyncke Nautilus Academic Books, 2008 | 12 | 2008 |
| A dress to impress and a toy to enjoy. How consumer motivations can be used in luxury ads L Hudders, P Vyncke New trends in advertising research, 27-44, 2008 | 9 | 2008 |
| Imago-management: handboek voor reclamestrategen P Vyncke Mys & Breesch, 1992 | 9 | 1992 |
| Does alcohol catch the eye? Investigating young adults’ attention to alcohol consumption E Vincke, P Vyncke Evolutionary psychology 15 (3), 1474704917730207, 2017 | 8 | 2017 |
| The heart and the mind: on advertising and consumption P Vyncke University Press, 2011 | 6 | 2011 |
| Celebrities: from teachers to friends J Charlotte, S De Backer, M Nelissen, P Vyncke, J Braeckman, ... Human Nature: An Interdisciplinary Biosocial Perspective 18 (4), 334, 2007 | 5 | 2007 |
| Visuele genderstereotypering in reclame: Een experimenteel onderzoek naar de effectiviteit van impliciete stereotypering in printadvertenties L Hudders, P Vyncke Tijdschrift voor Communicatiewetenschap 41 (2), 2013 | 4 | 2013 |
| Let's face the truth: the importance of faces as advertising cues D Grammens, P Vyncke, Y Verhellen, J Palomo 9th International conference on Research in Advertising (ICORIA 2010), 2010 | 4 | 2010 |
| Insights from evolutionary psychology into primary affective reactions and advertisement effectiveness P Vyncke, V Apaolaza Ibañez, P Hartmann 8th International Marketing Trends Congress, 2009 | 4 | 2009 |
| Decoding advertising & consumption: the ultimate framework P Vyncke | 4 | 2008 |
| Changing roles, changing preferences? The dual impact of gender identity on preferences for sex specific advertising stimuli K Poels, S Dewitte, P Vyncke The Dual Impact of Gender Identity on Preferences for Sex Specific …, 2005 | 4 | 2005 |
