Paul H. Driessen

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Bas Hillebrandprofessor, Radboud University Nijmegen; professor, Nyenrode Business UniversiteitVerified email at fm.ru.nl
Robert A.W. KokAssociate professor of Innovation, Institute for Management Research, Radboud UniversityVerified email at fm.ru.nl
Theo Verhallenhoogleraar marketing, Tilburg UniversityVerified email at uvt.nl
Oliver KollUniversity of InnsbruckVerified email at uibk.ac.at
Gerrit Willem ZiggersAssistant Professor Strategic Management, Institute for Management Research, Radboud UniversityVerified email at fm.ru.nl
Ashlee HumphreysProfessor of Integrated Marketing Communications, Northwestern UniversityVerified email at northwestern.edu
Giulia CalabrettaAssociate Professor at Delft University of TechnologyVerified email at tudelft.nl
Allard VAN RIELFull Professor of Marketing, Hasselt UniversityVerified email at uhasselt.be
Manfred KrafftProfessor of MarketingVerified email at uni-muenster.de
Niels SprongSenior Lecturer, Avans University of Applied SciencesVerified email at avans.nl
rosalinde klein woolthuisAssistant Professor of Institutions and Innovation at VU University AmsterdamVerified email at vu.nl
Albert de VaalRadboud University NijmegenVerified email at fm.ru.nl
Saku J. MakinenVaiste Professor, Industrial Engineering and Management, University of TurkuVerified email at utu.fi
Rupert J. BaumgartnerProfessor for Sustainability Management, University of GrazVerified email at uni-graz.at
Eefje de GelderPhD Student Radboud Universiteit NijmegenVerified email at fm.ru.nl
Leena Aarikka-StenroosProfessor of Industrial Management, Tampere UniversityVerified email at tuni.fi
Marika KokkoAssociate Professor (tenure track), Tampere University, FinlandVerified email at tuni.fi
Anil EngezDoctoral Researcher, Center for Innovation and Technology Research, Tampere UniversityVerified email at tuni.fi
Gisela A. OttoRadboud University NijmegenVerified email at ru.nl
Rahul PrasadNijmegen School of ManagementVerified email at ru.nl

Paul H. Driessen

Associate Professor of Marketing, Radboud University Nijmegen

Verified email at fm.ru.nl - Homepage

Marketing Innovation Stakeholder Marketing Responsible Innovation Green Marketing


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Stakeholder marketing: theoretical foundations and required capabilities B Hillebrand, PH Driessen, O Koll Journal of the Academy of Marketing Science 43 (4), 411-428, 2015	348	2015
Green New Product Development: The Pivotal Role of Product Greenness PH Driessen, B Hillebrand, RAW Kok, TMM Verhallen IEEE Transactions on Engineering Management 60 (2), 315-326, 2013	233	2013
Integrating Multiple Stakeholder Issues in New Product Development: An Exploration PH Driessen, B Hillebrand Journal of Product Innovation Management 30 (2), 364-379, 2013	205	2013
Adoption and diffusion of green innovations PH Driessen, B Hillebrand Marketing for sustainability: towards transactional policy-making, 343-355, 2002	115	2002
Consumer perceptions of service constellations: implications for service innovation ACR Van Riel, G Calabretta, PH Driessen, B Hillebrand, A Humphreys, ... Journal of Service Management 24 (3), 314-329, 2013	113	2013
Market innovation: A literature review and new research directions N Sprong, PH Driessen, B Hillebrand, S Molner Journal of Business Research 123, 450-462, 2021	94	2021
Mechanisms for Stakeholder Integration: Bringing Virtual Stakeholder Dialogue into Organizations PH Driessen, RAW Kok, B Hillebrand Journal of Business Research 66 (9), 1465-1472, 2013	88	2013
Coping with confusion: The case of the Dutch mobile phone market H Kasper, J Bloemer, PH Driessen Managing Service Quality 20 (2), 140-160, 2010	79	2010
An activities-based approach to network management: An explorative study K Manser, B Hillebrand, RK Woolthuis, GW Ziggers, PH Driessen, ... Industrial Marketing Management 55, 187-199, 2016	39	2016
Antecedents of market orientation in semi-public service organizations: a study of Dutch housing associations RAW Kok, PH Driessen Service Industries Journal 32 (12), 1901-1921, 2012	35	2012
How consumers’ respect for nature and environmental self-assets influence their car brand experiences UA Saari, SJ Mäkinen, RJ Baumgartner, B Hillebrand, PH Driessen Journal of Cleaner Production 261, 121023, 2020	25	2020
Green Product Innovation Strategy PH Driessen Open Access publications from Tilburg University, 2005	17	2005
Activity sets in multi-organizational ecologies: a project-level perspective on sustainable energy innovations K Manser, B Hillebrand, PH Driessen, GW Ziggers, JMM Bloemer Technological Forecasting and Social Change 90, 444-455, 2015	6	2015
Distributed agency in living labs for sustainability transitions A Engez, PH Driessen, L Aarikka-Stenroos, M Kokko Research handbook of sustainability agency, 293-306, 2021	5	2021
Market competition and ethical standards: the case of fair trade mainstreaming E de Gelder, A de Vaal, PH Driessen, EM Sent, J Bloemer Review of Social Economy 79 (2), 191-221, 2021	4	2021
How Do Stakeholders Matter in Product Innovation? PH Driessen, B Hillebrand Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2015	4*	2015
Antecedents and performance implications of stakeholder understanding in green product innovation GA Otto, PH Driessen, B Hillebrand, R Prasad Journal of Cleaner Production, 138174, 2023	3	2023
Marketing, consument en milieu P Driesen, TMM Verhallen Maandblad voor Accountancy en Bedrijfseconomie 69 (4), 189-197, 1995	3	1995
De acceptatie van innovaties in de context van een netwerksamenleving B Hillebrand, PH Driessen, RAW Kok Tjemkes, B.; Hout, T. van den; Schrijver, I.(ed.), Strategie in verhouding …, 2010	2	2010
Marketing en milieu PH Driessen Kluwer, 1999	2*	1999

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