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Sona Chovanova Supekova
Sona Chovanova Supekova
Pan-European University in Bratislava
Verified email at paneurouni.com - Homepage
Title
Cited by
Cited by
Year
The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations
M Prince, A Yaprak, M Cleveland, MAP Davies, A Josiassen, ...
International Marketing Review 37 (6), 1013-1049, 2020
672020
Development of beer industry and craft beer expansion.
J Pokrivčák, SC Supeková, D Lančarič, R Savov, M Tóth, R Vašina
Journal of Food & Nutrition Research 58 (1), 2019
672019
Perception of Slovak foodstuffs designated by protected geographical indication by Slovak consumers.
S SUPEKOVÁ, M Honza, D KAČENOVÁ
Journal of Food & Nutrition Research 47 (4), 2008
212008
The innovative posture of SMEs depending on the usage of marketing tools
A Ključnikov, M Civelek, SC Supeková
Serbian Journal of Management 17 (1), 73-84, 2022
92022
Aspects of green marketing: The current situation in the selected companies in the Slovak republic
S Supeková
Current Issues of Science and Research in the Global World; CRC Press: Boca …, 2014
82014
Modelling the CSR concept of an enterprise under the influence of marketing strategies and strategic competitiveness.
SC Supeková, H Krchova, L Fabo
Journal of Competitiveness, 2023
72023
Evaluation of Slovak customers' attitudes to foodstuffs designated by protected geographical indication involving multivariate statistics.
S SUPEKOVÁ, M Suhaj, V Pasiar
Journal of Food & Nutrition Research 48 (2), 2009
62009
Advertising on social networks from the perspective of y and z generation students
SS Chovanová
6th SWS International Scientific Conferences on social sciences 2019, 357-364, 2019
52019
Marketing communications in the conditions of V4 Countries
S Chovanová Supeková, M Foret, D Szwajcza, É Happ, P Průša
Nitra: Forpress Nitrianske tlačiarne, 2016
52016
INNOVATIVE APPROACHES TO MARKETING UNDER THE PRESSURE OF DIGITALIZATION
S Chovanová Supeková
Sustainable Development: Modern Theories and Best Practices : Materials of …, 2021
42021
Green Marketing as Part of Corporate Social Responsibility: IT Companies in the Slovak Republic
SC Supeková, D Szwajca
Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu 79 (2), 41-54, 2018
32018
Adopting Basic Principles of the United Nations Academic Impact Initiative (UNAI): Can Cultural Differences Be Predicted from Value Orientations and Globalization?
A Nechtelberger, W Renner, M Nechtelberger, SC Supeková, ...
Frontiers in Psychology 8, 1977, 2017
32017
Social Networks Communication of agritourism facilities under the influence of the COVID-19 pandemic
SC Supeková
CogInfoCom 2021, 909-914, 2021
22021
Influence of the gender of the project managers on the application of CSR standards in project management of Slovak companies
S Chovanová Supeková, H Krchová, P Zbranek
RELIK 2020, s. 188-197, 2020
22020
Reputation risk insurance as a new product on the insurance market
D Szwajca, SC Supeková
Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu 79 (2), 55-68, 2018
22018
Social media, networks, and students in the context of the educational process
SC Supekova, R Keklak, T Masarova, P Jakesova
Marketing i menedžment innovacij 14 (3), 142-152, 2023
12023
Success factors for product development and new product launch projects
L Fabo, SC Supekova, L Durda, K Gajdka
Marketing i menedžment innovacij 14 (2), 196-207, 2023
12023
Влияние санкций Европейского союза против Российской Федерации на туризм в Словацкой республике
Л Филипова, С Чoванова-Супекова
Економіка розвитку, 19-25, 2016
12016
Social Media, Networks, and Students in the Context of the Educational Process
S Chovanova Supekova, R Keklak, T Masarova, P Jakesova
Sumy State University, 2023
2023
MANAGING THE DEVELOPMENT OF INNOVATIVE AND START-UP FORMS OF BUSINESSES AND VERIFICATION OF INMARK CONCEPT Managing the development of innovative and start-up forms of …
L Mura, H Krchová, S Chovanová Supeková
Centre of Sociological Research - Scientific Publishing HouseISBN: 978-83 …, 2021
2021
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