Achilleas Boukis
Achilleas Boukis
Associate Professor in Marketing, University of Birmingham
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Cited by
Cited by
Effects of customer incivility on frontline employees and the moderating role of supervisor leadership style
A Boukis, C Koritos, K Daunt, A Papastathopoulos
Tourism Management, 2020
The role of employee job satisfaction in strengthening customer repurchase intentions
S Gounaris, A Boukis
Journal of Services Marketing 27 (4), 322-333, 2013
Exploring the implications of blockchain technology for brand-consumer relationships: A future research agenda
A Boukis
Journal of Product & Brand Management 29 (3), 307–320, 2020
Authenticating Brand Activism: Negotiating the Boundaries of Free Speech to Make a Change
O Sibai, L Mimoun, A Boukis
Psychology and Marketing, 2021
Investigating Key Antecedents and Outcomes of Employee-Based Brand Equity
A Boukis, G Christodoulides
European Management Review 17 (1), 41-55, 2020
Internal market orientation determinants of employee brand enactment
A Boukis, S Gounaris, I Lings
Journal of Services Marketing 31 (7), 2017
New forms of luxury consumption in the sharing economy
G Christodoulides, N Athwal, A Boukis, R Semaan
Journal of Business Research, 2021
Linking internal marketing with customer outcomes
A Boukis, K Kaminakis, A Siampos, I Kostopoulos
Marketing Intelligence & Planning 33 (3), 394-413, 2015
Linking IMO with employees' fit with their environment and reciprocal behaviours towards the firm
A Boukis, S Gounaris
Journal of Services Marketing 28 (1), 10-21, 2014
Internal Marketing: A Systematic Review
J Qiu, A Boukis, C Storey
Journal of Marketing Theory and Practice, 2021
Service blueprinting effectiveness: drivers of success
S Gounaris, G Kostopoulos, A Boukis
Managing Service Quality: An International Journal, 2012
Internal Market Orientation as a value creation mechanism
A Boukis
Journal of Services Marketing 33 (2), 233-244, 2019
The Role of Temporal Coordination for the Fuzzy Front-End of Innovation in Virtual Teams
P Chamakiotis, A Boukis, N Panteli, T Papadopoulos
International Journal of Information Management 50, 182-190, 2020
A Classification of Resources for Employee-Based Value Creation and A Future Research Agenda
A Boukis, S Kabadayi
European Management Journal, 2020
IMO and different fit types as key enablers of employee brand-supporting behaviour
A Boukis, G Kostopoulos, I Katsaridou
Journal of Strategic Marketing 22 (2), 117-134, 2014
Achieving favourable customer outcomes through employee deviance
A Boukis
Service Industries Journal 36 (7-8), 2016
In-Home Service Consumption: A Systematic Review, Integrative Framework, and Future Research Agenda
R Tsiotsou, A Boukis
Journal of Business Research, 2022
Internal market orientation adoption and new service development (NSD): gearing up the internal performance of NSD teams
S Gounaris, G Chryssochoidis, A Boukis
European Journal of Marketing, 2020
Unfolding the recipes for conflict resolution during the new service development effort
S Gounaris, K Chatzipanagiotou, A Boukis, H Perks
Journal of Business Research 69 (10), 4042-4055, 2016
Unveiling frontline employees' brand construal types during corporate brand promise delivery: A multi-study analysis
A Boukis, K Punjaisri, J Balmer, K Kaminakis, A Papastathopoulos
Journal of Business Research, 2021
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