Julian Vieceli
Julian Vieceli
Senior lecturer in Marketing, Swinburne University of Technology
Verified email at swin.edu.au
Cited by
Cited by
An empirical model of attendance factors at major sporting events
J Hall, B O’Mahony, J Vieceli
International Journal of Hospitality Management 29 (2), 328-334, 2010
Brand salience for fast-moving consumer goods: An empirically based model
J Vieceli, RN Shaw
Journal of marketing management 26 (13-14), 1218-1238, 2010
The coastal community perception on the socio-economic impacts of agro-tourism activities in coastal villages in Malaysia
HA Mohamed Shaffril, A Hamzah, S Md. Yassin, B Abu Samah, JL D'Silva, ...
Asia Pacific journal of tourism research 20 (3), 295-313, 2015
Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey: Community perceptions of changing quality of life and of the sponsoring …
M Polonsky, J Hall, J Vieceli, L Atay, A Akdemir, M Marangoz
Journal of sustainable tourism 21 (3), 376-395, 2013
A model of predictors of attendance at major sporting events
J Hall, B O'Mahony, J Vieceli
ANZMAC 2009: Sustainable Management and Marketing: Australian and New …, 2009
The measurement of the number, uniqueness and valence of brand associations across three product categories
JM Vieceli
Journal of Customer Behaviour 10 (3), 245-269, 2011
An analysis of the antecedents of satisfaction for superannuation fund members
H McDonald, J Vieceli, P Darbyshire
Journal of Financial Services Marketing 8 (1), 11-21, 2003
Increasing loyalty in the arts by bundling consumer benefits
E Hall, W Binney, J Vieceli
Arts and the Market, 2016
Branding the individual
H McDonald, J Vieceli
Personal branding: an introduction, 16-26, 2005
Conceptualising brand salience using memory theory
J Vieceli, F Alpert
Australasian journal of market research 11 (2), 32-38, 2003
Managing the sporting events environment: an empirical model of attendance motivations
J Hall, GB O'Mahony, J Vieceli
Did Workchoices deliver? Evidence from survey data
K Saville, B Hearn-Mackinnon, J Vieceli
Labour & Industry: a journal of the social and economic relations of work 20 …, 2009
Redefining Brand Salience Using Memory Theory and Implications for Measurement
J Vieceli, F Alpert
Conference Proceedings, ANZMAC Deakin University, 2002
Salience effects on recall
J Vieceli, B Sharp
Proceedings of BAM2002 British Academy of Management Annual Conference, 2002
A model of brand salience
J Vieceli, RN Shaw
Perspectives on brand management, 122-137, 2011
Marketing management
J Vieceli, M Valos
Atlantic Publishers & Distri, 2008
Defining and operationalising brand salience
J Vieceli
Deakin University, 2007
The inhibiting effect of brand salience on brand name recall
J Vieceli, B Sharp
ANZMAC 2001: Proceedings of the Australian and New Zealand Marketing Academy …, 2001
Findings from the Survey on Workplace Climate and Well-being of Victorian Ambulance Workers (vol. 1)
P Holland, J Vieceli, L Thynne, TL Tham
Consumer recall of brand associations for fabricated brands
J Vieceli, J Hall
Marketing fields forever, the 44th Academy of Marketing Conference (AM 2011 …, 2011
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