Julian Vieceli
Julian Vieceli
Senior lecturer in Marketing, Swinburne University of Technology
Verified email at swin.edu.au
Title
Cited by
Cited by
Year
An empirical model of attendance factors at major sporting events
J Hall, B O’Mahony, J Vieceli
International Journal of Hospitality Management 29 (2), 328-334, 2010
1242010
Brand salience for fast-moving consumer goods: An empirically based model
J Vieceli, RN Shaw
Journal of marketing management 26 (13-14), 1218-1238, 2010
472010
The coastal community perception on the socio-economic impacts of agro-tourism activities in coastal villages in Malaysia
HA Mohamed Shaffril, A Hamzah, S Md. Yassin, B Abu Samah, JL D'Silva, ...
Asia Pacific journal of tourism research 20 (3), 295-313, 2015
212015
Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey: Community perceptions of changing quality of life and of the sponsoring …
M Polonsky, J Hall, J Vieceli, L Atay, A Akdemir, M Marangoz
Journal of sustainable tourism 21 (3), 376-395, 2013
182013
A model of predictors of attendance at major sporting events
J Hall, B O'Mahony, J Vieceli
ANZMAC 2009: Sustainable Management and Marketing: Australian and New …, 2009
172009
The measurement of the number, uniqueness and valence of brand associations across three product categories
JM Vieceli
Journal of Customer Behaviour 10 (3), 245-269, 2011
122011
An analysis of the antecedents of satisfaction for superannuation fund members
H McDonald, J Vieceli, P Darbyshire
Journal of Financial Services Marketing 8 (1), 11-21, 2003
112003
Increasing loyalty in the arts by bundling consumer benefits
E Hall, W Binney, J Vieceli
Arts and the Market, 2016
62016
Branding the individual
H McDonald, J Vieceli
Personal branding: an introduction, 16-26, 2005
42005
Conceptualising brand salience using memory theory
J Vieceli, F Alpert
Australasian journal of market research 11 (2), 32-38, 2003
42003
Managing the sporting events environment: an empirical model of attendance motivations
J Hall, GB O'Mahony, J Vieceli
22010
Did Workchoices deliver? Evidence from survey data
K Saville, B Hearn-Mackinnon, J Vieceli
Labour & Industry: a journal of the social and economic relations of work 20 …, 2009
22009
Redefining Brand Salience Using Memory Theory and Implications for Measurement
J Vieceli, F Alpert
Conference Proceedings, ANZMAC Deakin University, 2002
22002
Salience effects on recall
J Vieceli, B Sharp
Proceedings of BAM2002 British Academy of Management Annual Conference, 2002
22002
A model of brand salience
J Vieceli, RN Shaw
Perspectives on brand management, 122-137, 2011
12011
Marketing management
J Vieceli, M Valos
Atlantic Publishers & Distri, 2008
12008
Defining and operationalising brand salience
J Vieceli
Deakin University, 2007
12007
The inhibiting effect of brand salience on brand name recall
J Vieceli, B Sharp
ANZMAC 2001: Proceedings of the Australian and New Zealand Marketing Academy …, 2001
12001
Findings from the Survey on Workplace Climate and Well-being of Victorian Ambulance Workers (vol. 1)
P Holland, J Vieceli, L Thynne, TL Tham
2020
Consumer recall of brand associations for fabricated brands
J Vieceli, J Hall
Marketing fields forever, the 44th Academy of Marketing Conference (AM 2011 …, 2011
2011
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