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Ghadeer R. Alsaeed
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Source, message and medium? The role of personal values in forming credibility perceptions of non-sponsored product review videos
GR Alsaeed, KA Keeling, P Sarantopoulos, E Gadalla
European Journal of Marketing 57 (5), 1272-1297, 2023
72023
The formation of consumer credibility perception and the role of personal values: the case of sponsored and non-sponsored product review videos
G Alsaeed
PQDT-Global, 2022
2022
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Articles 1–2