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Kenneth Heischmidt
Kenneth Heischmidt
Professor of Marketing, Southeast Missouri State University
Verified email at semo.edu
Title
Cited by
Cited by
Year
Importance-performance analysis revisited: the role of the factor structure of customer satisfaction
K Matzler, E Sauerwein, K Heischmidt
The Service Industries Journal 23 (2), 112-129, 2003
6542003
Leader-member exchange and job satisfaction bond and predicted employee turnover
IT Mardanov, K Heischmidt, A Henson
Journal of Leadership & Organizational Studies 15 (2), 159-175, 2008
2012008
Rating of marketing publications: impact of accreditation and publication history
KA Heischmidt, P Gordon
Journal of Education for Business 68 (3), 152-158, 1993
451993
The importance of ethical training for the improvement of ethical decision-making: Evidence from Germany and the United States
D Rottig, KA Heischmidt
Journal of Teaching in International Business 18 (4), 5-35, 2007
332007
Professional accounting services: Types of marketing communications used by CPAs
K Heischmidt, J Elfrink, B Mays
Services Marketing Quarterly 23 (3), 63-72, 2002
322002
Hospital choice criteria: an empirical evaluation of active hospital clients
KA Heischmidt, CE Heischmidt
Journal of hospital marketing 5 (2), 5-16, 1991
301991
A multivariate analysis of choice criteria for hospitals
KA Heischmidt, F Hekmat, P Gordon
Journal of Hospital Marketing 8 (1), 41-54, 1994
241994
Implementing business ethics: Sexual harassment
KA Crain, KA Heischmidt
Journal of Business Ethics 14, 299-308, 1995
221995
The reliability and validity of the Student Developmental Task Inventory: II. Pilot studies.
J Stonewater, MH Daniels, K Heischmidt
Journal of College Student Personnel, 1986
221986
Patients' perceptions of physicians: a pilot study of the influence of prime-time fictional medical shows
ME Stinson, K Heischmidt
Health Marketing Quarterly 29 (1), 66-81, 2012
212012
When philosophy and business professors talk: Assessment of ethical reasoning in a cross disciplinary business ethics course
D Holt, K Heischmidt, HH Hill, B Robinson, J Wiles
Teaching Business Ethics 1, 253-268, 1997
181997
Evaluation of marketing publications: Some new findings
PJ Gordon, KA Heischmidt
Enhancing knowledge development in marketing 3 (1), 318-19, 1992
181992
A Survey of Customers and Non-Customers of Chiropractic Services
F Hekmat, A Kenneth, H PhD
Health Marketing Quarterly 8 (3-4), 119-137, 1991
181991
The changing attitudes of CPAs toward advertising
KA Heischmidt, J Elfrink
Journal of Advertising 20 (2), 39-51, 1991
181991
Internationalising the business program: One college‘s approach
P Gordon, K Heischmidt, J Sterrett, H McMillan
Marketing Management Association Fall Educator’s Conference, 133-136, 2009
122009
Experience: A new source of customer value
K Matzler, KA Heischmidt, G Velentzas
Industrieerlebniswelten-vom standort zur destination, 103-114, 2001
82001
Information source preference and dental selection
F Hekmat, K Heischmidt
International Journal of Public Administration 19 (8), 1221-1239, 1996
81996
Consumer attitudes important in choosing lawyers and accountants according to decision-making style
KA Heischmidt, WC Coscarelli
Journal of Professional Services Marketing 12 (2), 49-67, 1995
81995
Different strategic planning models: Considerations for international study programs
KA Heischmidt, P Gordon
Journal of Higher Education Theory and Practice 20 (15), 2020
62020
Professional Services: Application of the Service-Market-Cost Model of Strategy Development
K Heischmidt, F Hekmat
Journal of Professional Services Marketing 8 (1), 67-84, 1991
61991
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