| A systematic literature review of the capabilities and performance metrics of supply chain resilience Y Han, WK Chong, D Li International Journal of Production Research 58 (15), 4541-4566, 2020 | 196 | 2020 |
| B2B e‐marketplace: an e‐marketing framework for B2B commerce W Kian Chong, M Shafaghi, C Woollaston, V Lui Marketing Intelligence & Planning 28 (3), 310-329, 2010 | 145 | 2010 |
| Barriers of b2b e-business adoption in Indonesian SMEs: A Literature Analysis I Janita, WK Chong Procedia Computer Science 17, 571-578, 2013 | 126 | 2013 |
| Development of a business‐to‐business critical success factors (B2B CSFs) framework for Chinese SMEs W Kian Chong, M Shafaghi, B Leing Tan Marketing Intelligence & Planning 29 (5), 517-533, 2011 | 121 | 2011 |
| E-marketing services and e-marketing performance: the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship WK Chong, D Bian, N Zhang Journal of Marketing Management 32 (1-2), 149-178, 2016 | 96 | 2016 |
| The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective WK Chong, KL Man, M Kim Enterprise Information Systems 12 (1), 4-18, 2018 | 52 | 2018 |
| A recommendation model using the bandwagon effect for E-marketing purposes in IoT SM Choi, H Lee, YS Han, KL Man, WK Chong International Journal of Distributed Sensor Networks 11 (7), 475163, 2015 | 36 | 2015 |
| Performances of B2B e-Marketplace for SMEs: The research methods and survey results WK Chong, DM Shafaghi Communications of the IBIMA 9, 185-192, 2009 | 26 | 2009 |
| Key factors affecting user experience of mobile recommendation systems Y Sun, WK Chong, YS Han, S Rho, KL Man Proceedings of the International MultiConference of Engineers and Computer …, 2015 | 19 | 2015 |
| Perceived benefits, risks and trust on online shopping festival Y Xu, TW Chong, T Krilavičius, KL Man Information and Software Technologies: 21st International Conference, ICIST …, 2015 | 18 | 2015 |
| Empirically examining barriers to e‐business adoption in SMEs in Indonesia J Irma, T Chong, J Ram The Electronic Journal of Information Systems in Developing Countries 72 (1 …, 2016 | 17 | 2016 |
| Complementary resources and SME firm performance: the role of external readiness and E-commerce functionality T Yang, J Xun, WK Chong Industrial management & data systems 122 (4), 1128-1151, 2022 | 16 | 2022 |
| The Impact of Big Data Analytics on Customers‟ Online Behaviour Q Li, J Xing, O Liu, W Chong Proceedings of the International MultiConference of Engineers and Computer …, 2017 | 16 | 2017 |
| Design and Development of B 2 B e-Commerce Framework for Malaysian SMEs WK Chong, KL Man, C Chen, HY Lai World Congress on Engineering 2012. July 4-6, 2012. London, UK. 2189, 1062-1065, 2010 | 15 | 2010 |
| Social network analysis using big data O Liu, KL Man, W Chong, CO Chan Proceedings of the International MultiConference of Engineers and Computer …, 2016 | 13 | 2016 |
| Automated mechanism design for B2B e-commerce models WK Chong, EM Tadjouddine, M Shafaghi, BL Tan International Journal of Trade, Economics and Finance 2 (1), 87-92, 2011 | 11 | 2011 |
| The value of integrity: Empowering SMEs with ethical marketing communication WK Chong, N Patwa Sustainability 15 (15), 11673, 2023 | 9 | 2023 |
| Trustworthy movie recommender system with correct assessment and emotion evaluation RR Kim, YJ Kwak, H Mo, M Kim, S Rho, KL Man, WK Chong Proceedings of the international multiconference of engineers and computer …, 2015 | 9 | 2015 |
| Key factors affecting user experience of mobile crowdsourcing applications Y Hao, W Chong, KL Man, O Liu, X Shi Proceedings of the International MultiConference of Engineers and Computer …, 2016 | 8 | 2016 |
| How Do Comeback KPop Performers Acquire Audience Empathetic Attachment and Sustained Loyalty? Para-social Interactions through Live Stream Shows Z Ma, L Song, J Zhou, W Chong, W Xiong Frontiers in Psychology, 2022 | 7* | 2022 |
