Ross Brennan
Ross Brennan
Professor of Industrial Marketing, University of Hertfordshire
Verified email at herts.ac.uk - Homepage
Title
Cited by
Cited by
Year
Dirección de marketing
P Kotler
Pearson Education, 2001
8253*2001
Marketing: an introduction
G Armstrong
Pearson Education, 2009
3999*2009
Are students customers? TQM and marketing perspectives
L Eagle, R Brennan
Quality assurance in education, 2007
4692007
Adaptive behavior in buyer–supplier relationships
R Brennan, PW Turnbull
Industrial Marketing Management 28 (5), 481-495, 1999
4121999
Business-to-business marketing
R Brennan, L Canning, R McDowell
Sage, 2020
2912020
Dyadic adaptation in business‐to‐business markets
DR Brennan, PW Turnbull, DT Wilson
European Journal of Marketing, 2003
2902003
Strategic thinking and the IMP approach: A comparative analysis
E Baraldi, R Brennan, D Harrison, A Tunisini, J Zolkiewski
Industrial Marketing Management 36 (7), 879-894, 2007
2162007
The use of social media in B2B marketing and branding: An exploratory study
R Brennan, R Croft
Journal of customer behaviour 11 (2), 101-115, 2012
2132012
Managerial relevance in academic research: an exploratory study
P Ankers, R Brennan
Marketing Intelligence & Planning, 2002
1252002
Should we worry about an “academic‐practitioner divide” in marketing?
R Brennan
Marketing Intelligence & Planning, 2004
1162004
Adaptations in buyer-seller relationships
R Brennan, PW Turnbull
IMP Conference (11th) 11, 1995
1031995
Exploring the implementation of ethics in UK accounting programs
F Ghaffari, O Kyriacou, R Brennan
Issues in Accounting Education 23 (2), 183-198, 2008
902008
Contemporary strategic marketing
R Brennan, P Baines, P Garneau, L Vos
Macmillan International Higher Education, 2007
902007
Marketing simulation games: student and lecturer perspectives
L Vos, R Brennan
Marketing Intelligence & Planning, 2010
852010
Does political marketing need the concept of customer value?
R Brennan, SC Henneberg
Marketing Intelligence & Planning, 2008
792008
Adaptation in inter‐firm relationships: classification, motivation, calculation
SO Schmidt, K Tyler, R Brennan
Journal of Services Marketing, 2007
732007
Doing business in China: is the importance of guanxi diminishing?
J Wilson, R Brennan
European business review, 2010
722010
Sophistry, relevance and technology transfer in management research: an IMP perspective
R Brennan, PW Turnbull
Journal of Business Research 55 (7), 595-602, 2002
712002
Mind the gap: The relevance of marketing education to marketing practice
L Stringfellow, S Ennis, R Brennan, MJ Harker
Marketing Intelligence & Planning, 2006
682006
Buyer/supplier partnering in British industry: the automotive and telecommunications sectors
R Brennan
Journal of Marketing Management 13 (8), 759-775, 1997
671997
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Articles 1–20