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Jennifer Escalas
Jennifer Escalas
Owen Graduate School of Managment, Vanderbilt University
Verified email at vanderbilt.edu - Homepage
Title
Cited by
Cited by
Year
Self-construal, reference groups, and brand meaning
JE Escalas, JR Bettman
Journal of consumer research 32 (3), 378-389, 2005
33062005
You are what they eat: The influence of reference groups on consumers’ connections to brands
JE Escalas, JR Bettman
Journal of consumer psychology 13 (3), 339-348, 2003
26612003
Narrative processing: Building consumer connections to brands
JE Escalas
Journal of consumer psychology 14 (1-2), 168-180, 2004
22242004
Imagine yourself in the product: Mental simulation, narrative transportation, and persuasion
JE Escalas
Journal of advertising 33 (2), 37-48, 2004
12802004
Self-referencing and persuasion: Narrative transportation versus analytical elaboration
JE Escalas
Journal of Consumer Research 33 (4), 421-429, 2007
10702007
Sympathy and empathy: Emotional responses to advertising dramas
JE Escalas, BB Stern
Journal of Consumer Research 29 (4), 566-578, 2003
9942003
Connecting with celebrities: How consumers appropriate celebrity meanings for a sense of belonging
JE Escalas, JR Bettman
Journal of Advertising 46 (2), 297-308, 2017
412*2017
Advertising narratives: what are they and how do they work?
JE Escalas
Representing consumers, 283-305, 2003
4112003
Our possessions, our selves: Domains of self-worth and the possession–self link
R Ferraro, JE Escalas, JR Bettman
Journal of Consumer Psychology 21 (2), 169-177, 2011
3192011
Narrative word-of-mouth communication: Exploring memory and attitude effects of consumer storytelling
Y Delgadillo, JE Escalas
ACR North American Advances, 2004
2982004
Fishing for feelings? Hooking viewers helps!
JE Escalas, MC Moore, JE Britton
Journal of Consumer Psychology 14 (1-2), 105-114, 2004
2912004
Understanding the effects of process-focused versus outcome-focused thought in response to advertising
JE Escalas, MF Luce
Journal of Consumer Research 31 (2), 274-285, 2004
2642004
What happens in Vegas stays on TripAdvisor? A theory and technique to understand narrativity in consumer reviews
T Van Laer, J Edson Escalas, S Ludwig, EA Van Den Hende
Journal of Consumer Research 46 (2), 267-285, 2019
1902019
Using narratives to discern self-identity related consumer goals and motivations
JE Escalas, JR Bettman
The why of consumption, 237-258, 2003
182*2003
Process versus outcome thought focus and advertising
JE Escalas, MF Luce
Journal of Consumer Psychology 13 (3), 246-254, 2003
1772003
Self-brand connections: The role of reference groups and celebrity endorsers in the creation of brand meaning
JE Escalas, JR Bettman
Handbook of brand relationships, 129-145, 2014
1212014
Easier is not always better: The moderating role of processing type on preference fluency
JH Nielsen, JE Escalas
Journal of Consumer Psychology 20 (3), 295-305, 2010
1172010
Self-identity and consumer behavior
J Escalas
Journal of consumer research 39 (5), xv-xviii, 2013
982013
Managing brand meaning through celebrity endorsement
JE Escalas, JR Bettman
Brand meaning management 12, 29-52, 2015
852015
Transformative stories: A framework for crafting stories for social impact organizations
MG Bublitz, JE Escalas, LA Peracchio, P Furchheim, SL Grau, A Hamby, ...
Journal of Public Policy & Marketing 35 (2), 237-248, 2016
752016
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