| Marketing estratégico JJ Lambin, Alejandro Molla descals McGraw-Hill, 1987 | 4508 | 1987 |
| Dirección de marketing: gestión estratégica y operativa del mercado CMG Calabrese, JJ Lambin, C Sicurello | 966 | 2009 |
| Market-driven management: Strategic and operational marketing JJ Lambin, I Schuiling Bloomsbury Publishing, 2012 | 856 | 2012 |
| Advertising, competition and market conduct in oligopoly over time; an econometric investigation in western European countries JJ Lambin | 527 | 1976 |
| Marketing stratégique et opérationnel-7ème édition-Du marketing à l'orientation-marché: Du marketing à l'orientation-marché JJ Lambin Dunod, 2008 | 282 | 2008 |
| Marketing: estrategias y aplicaciones sectoriales IA Rodríguez del Bosque, R Vázquez Casielles, Á Agudo San Emeterio, ... Márketing: Estrategias y Aplicaciones Sectoriales, 2005 | 278 | 2005 |
| Strategic marketing management JJ Lambin McGraw-Hill, 1997 | 260 | 1997 |
| Le marketing stratégique: du marketing à l'orientation-marché JJ Lambin Ediscience international, 1998 | 233* | 1998 |
| Optimal marketing behavior in oligopoly JJ Lambin, PA Naert, A Bultez European Economic Review 6 (2), 105-128, 1975 | 200 | 1975 |
| La recherche marketing: analyser, mesurer, prévoir JJ Lambin, C De Moerloose Ediscience internationale, 1994 | 198 | 1994 |
| Marketing internacional WJ Keegan, MC Green, B Félix, MG Whitehouse Naucalpan de Juárez (México: Prentice Hall,, 2009 | 143 | 2009 |
| Measuring the profitability of advertising: An empirical study JJ Lambin The Journal of Industrial Economics, 86-103, 1969 | 137 | 1969 |
| Market-driven management: marketing strategico e operativo JJ Lambin McGraw-Hill Education, 2016 | 117 | 2016 |
| Ouverture de Market-Space Management SM Brondoni Symphonya: emerging issues in management. N. 1-Market-Space Management, 2002 …, 2002 | 107* | 2002 |
| The misunderstanding about marketing JJ Lambin CEMS Business Review 1 (1), 37-56, 1996 | 107 | 1996 |
| A computer on-line marketing mix model JJ Lambin Journal of Marketing Research 9 (2), 119-126, 1972 | 101 | 1972 |
| Strategic marketing: a European approach JJ Lambin (No Title), 1993 | 100 | 1993 |
| Optimal allocation of competitive marketing efforts: an empirical study JJ Lambin The Journal of Business 43 (4), 468-484, 1970 | 96 | 1970 |
| Sicurello.(2009) G Lambin Dirección de marketing 2, 0 | 95* | |
| Rethinking the market economy JJ Lambin Palgrave Macmillan UK, 2014 | 71 | 2014 |
