Viriya Taecharungroj
Viriya Taecharungroj
Mahidol University International College
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Cited by
Cited by
Starbucks’ marketing communications strategy on Twitter
V Taecharungroj
Journal of Marketing Communications 23 (6), 552-571, 2017
Humour 2.0: Styles and Types of Humour and Virality of Memes on Facebook
V Taecharungroj, P Nueangjamnong
Journal of Creative Communications 10 (3), 288-302, 2015
Analysing TripAdvisor reviews of tourist attractions in Phuket, Thailand
V Taecharungroj, B Mathayomchan
Tourism Management 75, 550-568, 2019
City ambassadorship and citizenship behaviours: Modelling resident behaviours that help cities grow
V Taecharungroj
Journal of Place Management and Development, 2016
University student loyalty model: structural equation modelling of student loyalty in autonomous, state, transformed, and private universities in Bangkok
V Taecharungroj
Scholar: Human Sciences 6 (1), 2014
User-generated place brand identity: harnessing the power of content on social media platforms
V Taecharungroj
Journal of Place Management and Development, 2018
Sustainability as a place brand position: a resident-centric analysis of the ten towns in the vicinity of Bangkok
V Taecharungroj, M Muthuta, P Boonchaiyapruek
Place Branding and Public Diplomacy 15 (4), 210-228, 2019
The effect of humour on virality: The study of Internet memes on social media
V Taecharungroj, P Nueangjamnong
7th International Forum on Public Relations and Advertising Media Impacts on …, 2014
Higher education social media marketing: 12 content types universities post on Facebook
V Taecharungroj
International Journal of Management in Education 11 (2), 111-127, 2017
The place sustainability scale: Measuring residents’ perceptions of the sustainability of a town
V Taecharungroj, TT Suksaroj, C Rattanapan
Journal of Place Management and Development, 2018
City-district divergence grid: a multi-level city brand positioning tool
V Taecharungroj
Place Branding and Public Diplomacy, 2017
Traveller‐generated destination image: Analysing Flickr photos of 193 countries worldwide
V Taecharungroj, B Mathayomchan
International Journal of Tourism Research, 2020
“How was your meal?” Examining customer experience using Google maps reviews
B Mathayomchan, V Taecharungroj
International Journal of Hospitality Management 90, 102641, 2020
The big picture of cities: Analysing Flickr photos of 222 cities worldwide
V Taecharungroj, B Mathayomchan
Cities 102, 102741, 2020
Homework on Social Media: Benefits and outcomes of Facebook as a pedagogic tool
V Taecharungroj
International Journal of e-Education, e-Business, e-Management and e …, 2013
Three-pronged sustainability assessment of ten towns in the vicinity of Bangkok, Thailand
V Taecharungroj, P Boonchaiyapruek, M Muthuta
Environmental and Sustainability Indicators 3, 100006, 2019
Attractions, attitude, and activities: tourism attributes that drive destination loyalty for international tourists visiting Thailand
V Taecharungroj, P Tansitpong
International Journal of Tourism Policy 7 (2), 129-150, 2017
Managerial Problems in Early Childhood Development Centres in Thailand
V Taecharungroj
Scholar: Human Sciences 6 (2), 2014
Identifying a Supranational Image of Southeast Asia using Machine Learning
K Sukanthong, V Taecharungroj
Journal of International Studies, Prince of Songkla University 11 (1), 215-252, 2021
Towards a comprehensive understanding of football stadium tourism
T Edensor, S Millington, C Steadman, V Taecharungroj
Journal of Sport & Tourism, 1-19, 2021
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