Venkatesh Shankar
Venkatesh Shankar
Southern Methodist University
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Cited by
Cited by
Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context
SY Lam, V Shankar, MK Erramilli, B Murthy
Journal of the academy of marketing science 32 (3), 293-311, 2004
Customer satisfaction and loyalty in online and offline environments
V Shankar, AK Smith, A Rangaswamy
International journal of research in marketing 20 (2), 153-175, 2003
Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study
Y Bart, V Shankar, F Sultan, GL Urban
Journal of marketing 69 (4), 133-152, 2005
Challenges and opportunities in multichannel customer management
SA Neslin, D Grewal, R Leghorn, V Shankar, ML Teerling, JS Thomas, ...
Journal of service research 9 (2), 95-112, 2006
Online trust: a stakeholder perspective, concepts, implications, and future directions
V Shankar, GL Urban, F Sultan
The Journal of strategic information systems 11 (3-4), 325-344, 2002
Key issues in multichannel customer management: current knowledge and future directions
SA Neslin, V Shankar
Journal of interactive marketing 23 (1), 70-81, 2009
Mobile marketing in the retailing environment: current insights and future research avenues
V Shankar, A Venkatesh, C Hofacker, P Naik
Journal of interactive marketing 24 (2), 111-120, 2010
Creating new markets through service innovation
LL Berry, V Shankar, JT Parish, S Cadwallader, T Dotzel
MIT Sloan management review, 2006
Mobile marketing: A synthesis and prognosis
V Shankar, S Balasubramanian
Journal of interactive marketing 23 (2), 118-129, 2009
Innovations in shopper marketing: Current insights and future research issues
V Shankar, JJ Inman, M Mantrala, E Kelley, R Rizley
Journal of Retailing 87, S29-S42, 2011
Transforming the customer experience through new technologies
WD Hoyer, M Kroschke, B Schmitt, K Kraume, V Shankar
Journal of interactive marketing 51 (1), 57-71, 2020
Late mover advantage: How innovative late entrants outsell pioneers
V Shankar, GS Carpenter, L Krishnamurthi
Journal of Marketing research 35 (1), 54-70, 1998
Network effects and competition: An empirical analysis of the home video game industry
V Shankar, BL Bayus
Strategic management journal 24 (4), 375-384, 2003
Are multichannel customers really more valuable? The moderating role of product category characteristics
T Kushwaha, V Shankar
Journal of Marketing 77 (4), 67-85, 2013
Mobile shopper marketing: Key issues, current insights, and future research avenues
V Shankar, M Kleijnen, S Ramanathan, R Rizley, S Holland, S Morrissey
Journal of interactive marketing 34 (1), 37-48, 2016
Communication and promotion decisions in retailing: a review and directions for future research
KL Ailawadi, JP Beauchamp, N Donthu, DK Gauri, V Shankar
Journal of retailing 85 (1), 42-55, 2009
Service innovativeness and firm value
T Dotzel, V Shankar, LL Berry
Journal of marketing research 50 (2), 259-276, 2013
Can price dispersion in online markets be explained by differences in e-tailer service quality?
X Pan, BT Ratchford, V Shankar
Journal of the Academy of Marketing science 30 (4), 433-445, 2002
How artificial intelligence (AI) is reshaping retailing
V Shankar
Journal of retailing 94 (4), vi-xi, 2018
How technology is changing retail
V Shankar, K Kalyanam, P Setia, A Golmohammadi, S Tirunillai, ...
Journal of Retailing 97 (1), 13-27, 2021
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