| Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers M Üçok Hughes, WK Bendoni, E Pehlivan Journal of Product & Brand Management 25 (4), 357-364, 2016 | 150 | 2016 |
| Social media for fashion marketing: Storytelling in a digital world WK Bendoni Bloomsbury Publishing, 2017 | 55 | 2017 |
| The future of influencer marketing in the digital age of virtual influencers W Bendoni, F Danielian Global Fashion Management Conference, 604-607, 2019 | 18 | 2019 |
| Young children as parents’ extended selves MU Hughes, K Kaigler-Walker, W Bendoni Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 6 | 2015 |
| Cognitive computing and dynamic marketing to personalize for the next generation of luxury Swiss watch customers WK Bendoni, M Bashutkina Global Marketing Conference, 444-449, 2018 | 3 | 2018 |
| Disruption in The Digital Age WK Bendoni, MÜ Hughes, A Nagel 2015 Global Fashion Management Conference at Florence, 333-337, 2015 | 3* | 2015 |
| A social media campaign application in a marketing field experience course M Ucok Hughes Business Education & Accreditation 6 (1), 95-100, 2014 | 3 | 2014 |
| Pivots in the luxury business: discovering the new luxury consumer through social data WK Bendoni, F Duma Developing Successful Global Strategies for Marketing Luxury Brands, 139-156, 2021 | | 2021 |
| The Aspiration Drive & Purchasing Behavior of the Modern Luxury Watch Consumers WK Bendoni Journées Internationale du Marketing Horloger, (43-68)., 2020 | | 2020 |
| An Approach to Cognitive Computing & Adaptive Interactive Systems: The Future of Personalization T Bendoni, W. & Stovall Journée Internationale du Marketing Horloger, 57-71, 2018 | | 2018 |
| Digital Personas in the luxury market segment: creating a better luxury experience F Duma, WK Bendoni l'intelligence digitale: 21e Journée Internationale du Marketing Horloger …, 2018 | | 2018 |
| The (not so) Secret Life of Lurkers: Contextualizing Consumer Data to Provide Insights for Content Marketing T Bendoni, W. & Stovall Marketing Edge; Marketing Research Summit, 2016 | | 2016 |
| 2015 Global Management Conference at Florence G Cristini, LD Burns | | 2015 |
| Impact of Media Celebrities on Geny Fashionistas in China K Kaigler-Walker, ZL Gilbert, WK Bendoni Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 …, 2015 | | 2015 |
| Setting a Model and Method to Forecast Women's Fashion Trends on the Internet WK Bendoni California State University, Los Angeles, 2003 | | 2003 |
| A LOVE STORY BY TIFFANY & CO. AND THOUSANDS OF LOVERS: STORY GIVING AS A CO-CREATION TOOL W Bendoni 2014 Global Fashion Management Conference in London, 273, 0 | | |
