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Dongling Huang
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Consumer preference elicitation of complex products using fuzzy support vector machine active learning
D Huang, L Luo
Marketing Science 35 (3), 445-464, 2016
992016
WHAT HAPPENS WHEN DEMAND IS ESTIMATED WITH A MISSPECIFIED MODEL?*
D Huang, C Rojas, F Bass
The Journal of Industrial Economics 56 (4), 809-839, 2008
452008
Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy
DG Markovitch, D Huang, P Ye
Journal of Business Research 118, 223-239, 2020
392020
The impact of supplier bargaining power on the advertising costs of movie sequels
J Ma, D Huang, MVS Kumar, A Strijnev
Journal of Cultural Economics 39, 43-64, 2015
182015
Can chatbot customer service match human service agents on customer satisfaction? An investigation in the role of trust
D Huang, DG Markovitch, RA Stough
Journal of Retailing and Consumer Services 76, 103600, 2024
172024
Eliminating the outside good bias in logit models of demand with aggregate data
D Huang, C Rojas
Review of Marketing Science 12 (1), 1-36, 2014
172014
The Outside Good Bias in Logit Models of Demand with Aggregate Data
D Huang, C Rojas
Economics Bulletin 33 (1), 198-206, 2013
162013
Exploring the small movie profitability puzzle
D Huang, DG Markovitch, A Strijnev
Marketing letters 26, 43-55, 2015
152015
Escalation of commitment in entrepreneurship-minded groups
D G. Markovitch, D Huang, L Peters, BV Phani, D Philip, W Tracy
International Journal of Entrepreneurial Behavior & Research 20 (4), 302-323, 2014
152014
Toward an understanding of consumer feedback in the online environment: Does managerial participation help?
S Sharpe, D Huang, T Ravichandran
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
112016
Role of advertising and consumer interest in the motion picture industry
D Huang, A Strijnev, B Ratchford
Review of Marketing Science 13 (1), 1-40, 2015
112015
Effects of managerial response to E-WOM on consumer attitude
T Ravichandran, C Deng, D Huang
102015
Social learning and network externalities in decision making
D Huang, DG Markovitch, Y Ying
European Journal of Marketing 51 (1), 157-176, 2017
82017
High or low season? Contrasting launch timing considerations for big-budget and low-budget entertainment products
J Ma, D Huang, DG Markovitch, B Ratchford
European Journal of Marketing 52 (9/10), 1956-1980, 2018
72018
The congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experiment
J Ma, D Huang, Y Wang
International Journal of Internet Marketing and Advertising 15 (1), 54-83, 2021
22021
How to advertise radical product designs
J Durgee, D Markovitch, D Huang
The Design Journal 19 (4), 647-666, 2016
22016
Consumer reactions to chatbot versus human service: An investigation in the role of outcome valence and perceived empathy
DG Markovitch, RA Stough, D Huang
Journal of Retailing and Consumer Services 79, 103847, 2024
12024
Should small firms launch new products during high or low seasons? A framework and empirical analysis
J Ma, D Huang, D Markovitch, B Ratchford
Working paper, Rensselaer Polytechnic Institute, Troy, NY, 2013
12013
Kumar & Andrei Strijnev
J Ma, D Huang, MV Shyam
J Cult Econ 39, 43-64, 2015
2015
Effects of Managerial Response to E-WOM on Consumer Attitude
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