Lan Luo
Cited by
Cited by
Design of Robust New Products under Variability: Marketing Meets Design*
L Luo, PK Kannan, B Besharati, S Azarm
Journal of product innovation management 22 (2), 177-192, 2005
New product development under channel acceptance
L Luo, PK Kannan, BT Ratchford
Marketing Science 26 (2), 149-163, 2007
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
L Luo, O Toubia
Journal of Marketing 79 (5), 100-114, 2015
Incorporating subjective characteristics in product design and evaluations
L Luo, PK Kannan, BT Ratchford
Journal of Marketing Research 45 (2), 182-194, 2008
Product line design for consumer durables: an integrated marketing and engineering approach
L Luo
Journal of Marketing Research 48 (1), 128-139, 2011
Multi-objective single product robust optimization: An integrated design and marketing approach
B Besharati, L Luo, S Azarm, PK Kannan
Dilution and enhancement of celebrity brands through sequential movie releases
L Luo, X Chen, J Han, CW Park
Journal of Marketing Research 47 (6), 1114-1128, 2010
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
D Huang, L Luo
Marketing Science 35 (3), 445-464, 2016
Can consumer-posted photos serve as a leading indicator of restaurant survival? Evidence from Yelp
M Zhang, L Luo
Management Science 69 (1), 25-50, 2023
New product design under channel acceptance: brick‐and‐mortar, online‐exclusive, or brick‐and‐click
L Luo, J Sun
Production and Operations Management 25 (12), 2014-2034, 2016
Why we do what we do: A model of activity consumption
L Luo, BT Ratchford, B Yang
Journal of Marketing Research 50 (1), 24-43, 2013
Blockchain technology for creative industries: Current state and research opportunities
N Malik, G Appel, L Luo
International Journal of Research in Marketing 40 (1), 38-48, 2023
Efficient large-scale internet media selection optimization for online display advertising
C Paulson, L Luo, GM James
Journal of Marketing Research 55 (4), 489-506, 2018
Can User-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp
M Zhang, L Luo, 2018
Look the part? the role of profile pictures in online labor markets
I Troncoso, L Luo
Marketing Science 42 (6), 1080-1100, 2023
Dvm-car: A large-scale automotive dataset for visual marketing research and applications
J Huang, B Chen, L Luo, S Yue, I Ounis
2022 IEEE International Conference on Big Data (Big Data), 4140-4147, 2022
An integrated robust design and marketing approach for product design selection process
B Besharati, L Luo, S Azarm, PK Kannan
International Design Engineering Technical Conferences and Computers and …, 2004
Consumer and AI Co-creation: when and why human participation improves AI creation
M Zhang, T Sun, L Luo, J Golden
USC Marshall School of Business Research Paper Sponsored by iORB, No …, 2021
Essays on new product development
L Luo
University of Maryland, College Park, 2005
Learning to infer user hidden states for online sequential advertising
Z Peng, J Jin, L Luo, Y Yang, R Luo, J Wang, W Zhang, H Xu, M Xu, C Yu, ...
Proceedings of the 29th ACM International Conference on Information …, 2020
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