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Durga Vellore Nagarajan
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Year
Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity
CV Priporas, DV Nagarajan, IE Kamenidou
European Journal of Marketing, 2022
62022
A technology-people-integrated toolkit for retail care management during a crisis
CV Priporas, DV Nagarajan, IE Kamenidou
Journal of Retailing and Consumer Services 73, 103304, 2023
42023
New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19
CV Priporas, DV Nagarajan
International Marketing Review, 2022
42022
Sustainable branding in healthcare within Generation Z in a developing economy
DV Nagarajan, CV Priporas, M McPherson
Sustainable Branding, 324-343, 2021
12021
Social Media Monitoring Of Airbnb Reviews Using AI: A Sentiment Analysis Approach For Immigrant Perspectives In The UK
R Balasundaram, G Karthick, P Shah, DV Nagarajan, R Arivazhagan, ...
Migration Letters 21 (S7), 1146-1153, 2024
2024
Will typical store atmospheric cues trigger more online engagement and sales performance? A preliminary investigation of streamers and users’ insights in live streaming marketing
J Lyu, Y Liang, D Vellore Nagarajan
2023
Cognitive dissonance shaping consumer behaviour within Generation Z: a case of the Indian healthcare industry
DV Nagarajan
Middlesex University, 2022
2022
Pre-decisional Cognitive Dissonance Shaping Consumer Behaviour within Generation Z: Preliminary Evidence
DV Nagarajan, CV Priporas, M McPherson
14th Annual Conference of the EuroMed Academy of Business, 724-736, 2021
2021
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