| A meditation on mediation: Evidence that structural equations models perform better than regressions D Iacobucci, N Saldanha, X Deng Journal of consumer psychology 17 (2), 139-153, 2007 | 1785 | 2007 |
| Is your product on the right side? The “location effect” on perceived product heaviness and package evaluation X Deng, BE Kahn Journal of Marketing Research 46 (6), 725-738, 2009 | 361 | 2009 |
| Monochrome forests and colorful trees: The effect of black-and-white versus color imagery on construal level H Lee, X Deng, HR Unnava, K Fujita Journal of Consumer Research 41 (4), 1015-1032, 2014 | 238 | 2014 |
| When do transparent packages increase (or decrease) food consumption? X Deng, R Srinivasan Journal of Marketing 77 (4), 104-117, 2013 | 228 | 2013 |
| Consumer preferences for color combinations: An empirical analysis of similarity-based color relationships X Deng, SK Hui, JW Hutchinson Journal of Consumer Psychology 20 (4), 476-484, 2010 | 185 | 2010 |
| A “wide” variety: Effects of horizontal versus vertical display on assortment processing, perceived variety, and choice X Deng, BE Kahn, HR Unnava, H Lee Journal of Marketing Research 53 (5), 682-698, 2016 | 155 | 2016 |
| “Too true to be good?” when virtual reality decreases interest in actual reality X Deng, HR Unnava, H Lee Journal of Business Research 100, 561-570, 2019 | 139 | 2019 |
| When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem XD Yanfen You, Xiaojing Yang, Lili Wang Journal of Marketing 84 (2), 133-150, 2020 | 118 | 2020 |
| The role of temporal distance on the color of future-directed imagery: A construal-level perspective H Lee, K Fujita, X Deng, HR Unnava Journal of Consumer Research 43 (5), 707-725, 2017 | 102 | 2017 |
| A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisions T Togawa, J Park, H Ishii, X Deng Journal of Retailing 95 (4), 204-218, 2019 | 98 | 2019 |
| Effects on visual weight perceptions of product image locations on packaging BE Kahn, X Deng Sensory marketing, 259-278, 2011 | 48 | 2011 |
| Neurological evidence for the role of construal level in future-directed thought PE Stillman, H Lee, X Deng, HR Unnava, WA Cunningham, K Fujita Social Cognitive and Affective Neuroscience 12 (6), 937-947, 2017 | 43 | 2017 |
| Examining consumers’ sensory experiences with color: A consumer neuroscience approach P Stillman, H Lee, X Deng, HR Unnava, K Fujita Psychology & Marketing 37 (7), 995-1007, 2020 | 37 | 2020 |
| The “buzz” behind the buzz matters: Energetic and tense arousal as separate motivations for word of mouth J Teeny, X Deng, HR Unnava Journal of Consumer Psychology 30 (3), 429-446, 2020 | 21 | 2020 |
| Does mere exposure to beauty-related words promote prosocial behavior? Exploring the mental association between beauty and prosociality X Yang, X Deng, A Bhadauria Journal of the Association for Consumer Research 5 (1), 106-116, 2020 | 11 | 2020 |
| In the eye of the beholder: Cross-pollination between art-infused products and retail spaces P Kim, X Deng, R Unnava Journal of Business Research 117, 302-311, 2020 | 4 | 2020 |
| Reflection, Resilience, Rebound: Consumer Coping with the Pandemic X Deng, X Yang, Y Jiang, SA Malkoc Journal of the Association for Consumer Research 8 (2), 121-129, 2023 | 1 | 2023 |
