Sidney Ornelas
Sidney Ornelas
Tecnológico de Monterrey
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Cited by
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Comparison-based perceived attribute performance as a better antecedent of satisfaction, value and loyalty
J Vera-Martinez, S Ornelas
Asia Pacific Journal of Marketing and Logistics 31 (5), 1252-1268, 2019
Ground roasted coffee consumers’ ability to determine actual quality: the use of attributes and the role of education level in Mexico
S Ornelas, J Vera
Journal of food products marketing 25 (1), 72-91, 2019
The more I know, the more I engage: consumer education's role in consumer engagement in the coffee shop context
SA Ornelas Sánchez, J Vera Martínez
British Food Journal 123 (2), 551-562, 2021
Engagement hacia un producto vs. hacia una marca: una escala para el contexto mexicano
J Vera-Martínez, S Ornelas-Sánchez
Contaduría y administración 66 (3), 2021
Sophisticated Segments of the Market: Changes in Consumer Dynamics and Behaviors
S Ornelas, J Vera-Martínez
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior, 249-269, 2020
Toward understanding sophisticated markets and consumers: a win-win strategic alternative
SAO Sánchez, J Vera-Martínez
Management Research: Journal of the Iberoamerican Academy of Management 21 …, 2023
Switching intention towards the purchase of remanufactured cellphones: development of a scale in the mexican context
D Perez Castillo, S Ornelas Sanchez, JLG Vera Martínez
Revista Espacios 41 (24), 99-116, 2020
Sophisticated Markets: Implications for Consumer Behavior and Opportunities for Companies
S Ornelas, J Vera-Martínez
Academy of Management Global Proceedings, 29, 2020
The sophistication of a market: From mass consumption to higher quality expectations, consumer engagement and educated decision making.
SA Ornelas Sánchez
Instituto Tecnológico y de Estudios Superiores de Monterrey, 2019
Consumer Ability to Determine Actual Quality and Level of Education: An Abstract
SO Sánchez, JV Martínez
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
Bendito Marketing
SAO Sánchez
Tecnologico de Monterrey, 2005
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