Sandra Milberg
Sandra Milberg
Professor of Marketing, Universidad Adolfo Ibañez
Dirección de correo verificada de uai.cl
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Information privacy: Measuring individuals' concerns about organizational practices
HJ Smith, SJ Milberg, SJ Burke
MIS quarterly, 167-196, 1996
24241996
Evaluation of brand extensions: The role of product feature similarity and brand concept consistency
CW Park, S Milberg, R Lawson
Journal of consumer research 18 (2), 185-193, 1991
20591991
Recipient's mood, relationship type, and helping.
MS Clark, R Oullette, MC Powell, S Milberg
Journal of personality and social psychology 53 (1), 94, 1987
7441987
Information privacy: Corporate management and national regulation
SJ Milberg, HJ Smith, SJ Burke
Organization science 11 (1), 35-57, 2000
5512000
Values, personal information privacy, and regulatory approaches
SJ Milberg, SJ Burke, HJ Smith, EA Kallman
Communications of the ACM 38 (12), 65-74, 1995
5251995
Category-based and attribute-based reactions to others: Some informational conditions of stereotyping and individuating processes
ST Fiske, SL Neuberg, AE Beattie, SJ Milberg
Journal of Experimental Social Psychology 23 (5), 399-427, 1987
4861987
Managing negative feedback effects associated with brand extensions: The impact of alternative branding strategies
SJ Milberg, CW Park, MS McCarthy
Journal of Consumer Psychology 6 (2), 119-140, 1997
4631997
Arousal cues arousal-related material in memory: Implications for understanding effects of mood on memory
MS Clark, S Milberg, J Ross
Journal of Verbal Learning and Verbal Behavior 22 (6), 633-649, 1983
2461983
The effects of direct and associative brand extension strategies on consumer response to brand extensions
CW Park, MS McCarthy, SJ Milberg
ACR North American Advances, 1993
1871993
Consumer privacy
MJ Culnan, SJ Milberg, RJ Bies, MB Levy
1621999
The differential processing of price in gains and losses: The effects of frame and need for cognition
S Chatterjee, TB Heath, SJ Milberg, KR France
Journal of behavioral decision making 13 (1), 61-75, 2000
1332000
Consumer reactions to brand extensions in a competitive context: does fit still matter?
SJ Milberg, F Sinn, RC Goodstein
Journal of Consumer Research 37 (3), 543-553, 2010
1212010
New brands versus brand extensions, attitudes versus choice: experimental evidence for theory and practice
MS McCarthy, TB Heath, SJ Milberg
Marketing Letters 12 (1), 75-90, 2001
1142001
Memory structure of brand names
CW Park, R Lawson, S Milberg
ACR North American Advances, 1989
961989
The growth of private label brands: a worldwide phenomenon?
A Cuneo, SJ Milberg, JM Benavente, J Palacios-Fenech
Journal of International Marketing 23 (1), 72-90, 2015
862015
Effects of arousal on judgments of others' emotions.
MS Clark, S Milberg, R Erber
Journal of Personality and Social Psychology 46 (3), 551, 1984
821984
Asymmetric competition in choice and the leveraging of competitive disadvantages
TB Heath, G Ryu, S Chatterjee, MS McCarthy, DL Mothersbaugh, ...
Journal of Consumer Research 27 (3), 291-308, 2000
812000
Compromising the compromise effect: Brands matter
F Sinn, SJ Milberg, LD Epstein, RC Goodstein
Marketing Letters 18 (4), 223-236, 2007
642007
Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile
C Bianchi, S Milberg, A Cúneo
Tourism Management 59, 312-324, 2017
612017
Vulnerability of global brands to negative feedback effects
SJ Milberg, F Sinn
Journal of Business Research 61 (6), 684-690, 2008
602008
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Artículos 1–20