Constantinos N Leonidou
Constantinos N Leonidou
Professor of Marketing, Leeds University Business School, University of Leeds
Verified email at - Homepage
TitleCited byYear
When consumers doubt, watch out! The role of CSR skepticism
D Skarmeas, CN Leonidou
Journal of business research 66 (10), 1831-1838, 2013
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance
LC Leonidou, CN Leonidou, TA Fotiadis, A Zeriti
Tourism Management 35, 94-110, 2013
Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour
LC Leonidou, CN Leonidou, O Kvasova
Journal of Marketing Management 26 (13-14), 1319-1344, 2010
“Greening” the marketing mix: Do firms do it and does it pay off?
CN Leonidou, CS Katsikeas, NA Morgan
Journal of the Academy of Marketing Science 41 (2), 151-170, 2013
Research into environmental marketing/management: a bibliographic analysis
CN Leonidou, LC Leonidou
European Journal of Marketing, 2011
Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships
LC Leonidou, MA Talias, CN Leonidou
Industrial Marketing Management 37 (1), 92-103, 2008
Evaluating the green advertising practices of international firms: a trend analysis
LC Leonidou, CN Leonidou, D Palihawadana, M Hultman
International Marketing Review, 2011
Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis
D Skarmeas, CN Leonidou, C Saridakis
Journal of business research 67 (9), 1796-1805, 2014
Gray shades of green: Causes and consequences of green skepticism
CN Leonidou, D Skarmeas
Journal of Business Ethics 144 (2), 401-415, 2017
Business unethicality as an impediment to consumer trust: The moderating role of demographic and cultural characteristics
LC Leonidou, O Kvasova, CN Leonidou, S Chari
Journal of business ethics 112 (3), 397-415, 2013
Sustainable export marketing strategy fit and performance
A Zeriti, MJ Robson, S Spyropoulou, CN Leonidou
Journal of International Marketing 22 (4), 44-66, 2014
Opportunism as the inhibiting trigger for developing long-term-oriented Western exporter–Hong Kong importer relationships
BR Barnes, LC Leonidou, NYM Siu, CN Leonidou
Journal of International Marketing 18 (2), 35-63, 2010
Interpersonal factors as drivers of quality and performance in Western–Hong Kong interorganizational business relationships
BR Barnes, LC Leonidou, NYM Siu, CN Leonidou
Journal of International Marketing 23 (1), 23-49, 2015
Drivers and outcomes of importer adaptation in international buyer–seller relationships
LC Leonidou, D Palihawadana, S Chari, CN Leonidou
Journal of World Business 46 (4), 527-543, 2011
Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences
LC Leonidou, CN Leonidou
Journal of Promotion Management 15 (4), 522-546, 2009
Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy
LC Leonidou, CN Leonidou, TA Fotiadis, B Aykol
Tourism Management 50, 268-280, 2015
Eco-friendly product development strategy: antecedents, outcomes, and contingent effects
CS Katsikeas, CN Leonidou, A Zeriti
Journal of the Academy of Marketing Science 44 (6), 660-684, 2016
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
LC Leonidou, CN Leonidou, O Kvasova
European Journal of Marketing, 2013
Assessing the greenness of environmental advertising claims made by multinational industrial firms
LC Leonidou, CN Leonidou, JS Hadjimarcou, I Lytovchenko
Industrial Marketing Management 43 (4), 671-684, 2014
Value differences as determinants of importers’ perceptions of exporters’ unethical behavior: The impact on relationship quality and performance
CN Leonidou, LC Leonidou, DN Coudounaris, M Hultman
International Business Review 22 (1), 156-173, 2013
The system can't perform the operation now. Try again later.
Articles 1–20