Constantinos N Leonidou
Constantinos N Leonidou
Professor of Marketing, Leeds University Business School, University of Leeds
Verified email at leeds.ac.uk - Homepage
TitleCited byYear
When consumers doubt, watch out! The role of CSR skepticism
D Skarmeas, CN Leonidou
Journal of business research 66 (10), 1831-1838, 2013
4072013
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance
LC Leonidou, CN Leonidou, TA Fotiadis, A Zeriti
Tourism Management 35, 94-110, 2013
3062013
Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour
LC Leonidou, CN Leonidou, O Kvasova
Journal of Marketing Management 26 (13-14), 1319-1344, 2010
2812010
“Greening” the marketing mix: Do firms do it and does it pay off?
CN Leonidou, CS Katsikeas, NA Morgan
Journal of the Academy of Marketing Science 41 (2), 151-170, 2013
2512013
Research into environmental marketing/management: a bibliographic analysis
CN Leonidou, LC Leonidou
European Journal of Marketing, 2011
2512011
Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships
LC Leonidou, MA Talias, CN Leonidou
Industrial Marketing Management 37 (1), 92-103, 2008
2172008
Evaluating the green advertising practices of international firms: a trend analysis
LC Leonidou, CN Leonidou, D Palihawadana, M Hultman
International Marketing Review, 2011
1862011
Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis
D Skarmeas, CN Leonidou, C Saridakis
Journal of business research 67 (9), 1796-1805, 2014
1282014
Gray shades of green: Causes and consequences of green skepticism
CN Leonidou, D Skarmeas
Journal of Business Ethics 144 (2), 401-415, 2017
1062017
Business unethicality as an impediment to consumer trust: The moderating role of demographic and cultural characteristics
LC Leonidou, O Kvasova, CN Leonidou, S Chari
Journal of business ethics 112 (3), 397-415, 2013
932013
Sustainable export marketing strategy fit and performance
A Zeriti, MJ Robson, S Spyropoulou, CN Leonidou
Journal of International Marketing 22 (4), 44-66, 2014
822014
Opportunism as the inhibiting trigger for developing long-term-oriented Western exporter–Hong Kong importer relationships
BR Barnes, LC Leonidou, NYM Siu, CN Leonidou
Journal of International Marketing 18 (2), 35-63, 2010
812010
Interpersonal factors as drivers of quality and performance in Western–Hong Kong interorganizational business relationships
BR Barnes, LC Leonidou, NYM Siu, CN Leonidou
Journal of International Marketing 23 (1), 23-49, 2015
672015
Drivers and outcomes of importer adaptation in international buyer–seller relationships
LC Leonidou, D Palihawadana, S Chari, CN Leonidou
Journal of World Business 46 (4), 527-543, 2011
672011
Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences
LC Leonidou, CN Leonidou
Journal of Promotion Management 15 (4), 522-546, 2009
652009
Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy
LC Leonidou, CN Leonidou, TA Fotiadis, B Aykol
Tourism Management 50, 268-280, 2015
642015
Eco-friendly product development strategy: antecedents, outcomes, and contingent effects
CS Katsikeas, CN Leonidou, A Zeriti
Journal of the Academy of Marketing Science 44 (6), 660-684, 2016
492016
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
LC Leonidou, CN Leonidou, O Kvasova
European Journal of Marketing, 2013
472013
Assessing the greenness of environmental advertising claims made by multinational industrial firms
LC Leonidou, CN Leonidou, JS Hadjimarcou, I Lytovchenko
Industrial Marketing Management 43 (4), 671-684, 2014
362014
Value differences as determinants of importers’ perceptions of exporters’ unethical behavior: The impact on relationship quality and performance
CN Leonidou, LC Leonidou, DN Coudounaris, M Hultman
International Business Review 22 (1), 156-173, 2013
312013
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