| Effectiveness of celebrity endorsement advertisements: The role of customer imitation behaviour AK Awasthi, S Choraria Journal of Creative Communications 10 (2), 215-234, 2015 | 66 | 2015 |
| Consumers' Perceptions and Behaviour about Brands: Effect of Complaint Resolutions on Social Media. AK Awasthi, M Kane International Journal of Marketing & Business Communication 3, 2014 | 15 | 2014 |
| Exploring the domains of consumer perceived ethicality AK Awasthi, M Singhal Journal of Management Research 14 (2), 101-108, 2014 | 13 | 2014 |
| SERVICES CAPE ELEMENTS IN LEISURE SERVICE SETTINGS: A STUDY OF MOVIE THEATRES AND RESTAURANTS. AK Awasthi, A Shrivastava International Journal of Hospitality & Tourism Systems 7 (1), 2014 | 12 | 2014 |
| Behavioural consequences of verbally expressed and unexpressed customer rage emotions AK Awasthi, V Kumar Journal of Consumer Marketing 39 (1), 133-144, 2022 | 9 | 2022 |
| Effect of Organisational Responses on Customer's Perceived Justice: Moderating Role of Causal Attributions. AK Awasthi, M Rawani Journal of Marketing & Communication 9 (2), 2013 | 4 | 2013 |
| A computational mathematical model for forecasting of Indian crop AK Garov, AK Awasthi The Pharma Innovation Journal 10, 05-08, 2021 | 3 | 2021 |
| Sachet Marketing: Buying Behaviour and Consumer Attitudes A Awasthi, A. K., & Chittora International Journal of Indian Culture and Business Management, 2020 | 2 | 2020 |
| Measuring service quality in banks: an assessment of service quality dimensions AK Awasthi, B Dogra The conference on‗ Global Competitiveness ‘at the Indian Institute of Management, 2006 | 2 | 2006 |
| Customer Participation in Pay-What-You-Want Pricing Bihari, S., Awasthi, A. K., Sahay, A. 2019 Summer AMA Conference Proceedings, 30, NGA 3-5, 2019 | | 2019 |
| Use of Adjusting and Instructing Information in Product Harm Crisis Communication AA Seema Bihari Pacific Business Review International 11 (4), 86, 2018 | | 2018 |
| Evo TV M Rawani, AK Awasthi, S Sarkar Emerald Emerging Markets Case Studies 6 (1), 1-18, 2016 | | 2016 |
| Towards a Comprehensive Framework for Service Recovery: An Empirical Investigation of Recovery Strategies AKA Meenakshi Rawani | | 2011 |
| Market oriented ecosystem at the Indian base of the pyramid AK Awasthi | | 2008 |
| Managing Technological Competence through University-Industry Relaionship BD Ashwini K. Awasthi | | 2008 |
| Business Process Outsourcing: A Strategic Tool for Developing Core Competencies BD Ashwini K. Awasthi Deep and Deep Publications Pvt. Ltd., 2008 | | 2008 |
| Effects of Service Quality and Satisfaction on Customer Behavioural Intentions AK Awasthi Research in Mark ch in Mark ch in Mark ch in Mark ch in Marketing, 44, 2007 | | 2007 |
| A DIMENSION SPECIFIC ANALYSIS OF SERVICE QUALITY IN CELLULAR MOBILE TELEPHONE SERVICES B Dogra, AK Awasthi Sachet Marketing: Buying Behaviour and Consumer Attitudes 1 (1), 15-22, 2006 | | 2006 |
| Service quality customer satisfaction and behavioural intentions _ a study of select services AK Awasthi Shimla, 0 | | |
