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Ali Faraji-Rad
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Uncertainty increases the reliance on affect in decisions
A Faraji-Rad, MT Pham
Journal of Consumer Research 44 (1), 1-21, 2017
1722017
Consumer desire for control as a barrier to new product adoption
A Faraji-Rad, S Melumad, GV Johar
Journal of Consumer Psychology 27 (3), 347-354, 2017
1132017
On the persuasiveness of similar others: The role of mentalizing and the feeling of certainty
A Faraji-Rad, BM Samuelsen, L Warlop
Journal of Consumer Research 42 (3), 458-471, 2015
742015
Uncertainty evokes consumers’ preference for brands incongruent with their global–local citizenship identity
S Ng, A Faraji-Rad, R Batra
Journal of Marketing Research 58 (2), 400-415, 2021
512021
Women seek more variety in rewards when closer to ovulation
A Faraji-Rad, M Moeini-Jazani, L Warlop
Journal of Consumer Psychology 23 (4), 503-508, 2013
282013
Affect as an ordinal system of utility assessment
MT Pham, A Faraji-Rad, O Toubia, L Lee
Organizational Behavior and Human Decision Processes 131, 81-94, 2015
152015
Banking Happiness
A Faraji-Rad, L Lee
Journal of Consumer Research 49 (2), 336-358, 2022
62022
The Impact of Negative Online Reviews: When Does Reviewer Similarity Make a Difference?
A Faraji-Rad, RM Dimitriu
ACR North American Advances, 2011
4*2011
On aesthetic pleasure: The uncertainty-reducing role of processing fluency
A Faraji-Rad, MT Pham
Columbia Business School Research Paper, 2017
12017
Coping through Precise Labeling of Emotions: A Deep Learning Approach to Studying Emotional Granularity in Consumer Reviews
A Faraji-Rad, A Tamaddoni, A Jebeli
2024
Assessing the impact of news on oil prices: a text mining approach
A Faraji Rad
2009
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Articles 1–11