Lauren Grewal
Lauren Grewal
Associate Professor of Business Administration, Dartmouth College
Verified email at - Homepage
Cited by
Cited by
The future of social media in marketing
G Appel, L Grewal, R Hadi, AT Stephen
Journal of the Academy of Marketing Science 48 (1), 79-95, 2020
In Mobile We Trust: The Effects of Mobile Versus Non-Mobile Reviews on Consumer Purchase Intentions
L Grewal, AT Stephen
Journal of Marketing Research, 2019
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
L Grewal, J Hmurovic, C Lamberton, RW Reczek
Journal of Marketing 83 (1), 89-107, 2019
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
L Grewal, AT Stephen, N Coleman
Journal of Marketing Research 56 (2), 197-210, 2019
Age differences in self-referencing: Evidence for common and distinct encoding strategies
AH Gutchess, R Sokal, JA Coleman, G Gotthilf, L Grewal, N Rosa
Brain research 1612, 118-127, 2015
Complaint De-Escalation Strategies on Social Media
D Herhausen, L Grewal, KH Cummings, AL Roggeveen, ...
Journal of Marketing 87 (2), 210-231, 2023
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products
L Grewal, EC Wu, KM Cutright
Journal of Consumer Research 49 (1), 154-174, 2022
Hidden barriers to marketplace disability accessibility: An empirical analysis of the role of perceived trade-offs
L Grewal, H Van Der Sluis
Journal of Consumer Research 51 (1), 66-78, 2024
Delivering affordable clean energy to consumers
PK Kopalle, J Burkhardt, K Gillingham, LS Grewal, N Ordabayeva
Journal of the Academy of Marketing Science, 1-23, 2024
Identity in the digital age
L Grewal, AT Stephen
Handbook of Research on Identity Theory in Marketing, 388-403, 2019
Ugly Food, Negative Feelings: Why Consumers Won’t Pay More for Unattractive Produce
L Grewal, J Hmurovic, C Lamberton, RW Reczek
When Giving Thanks Means More: The Impact of Publicly Versus Privately Sharing Gratitude in Gift-Giving
L Grewal, M Steffel, D Grewal
ACR North American Advances, 2017
Influencer Effectiveness: Contexts and Boundaries
J Joseph Watson, L Grewal, S Segal
ACR North American Advances, 2020
Language Dynamics in Employee–Customer Text-Based Interactions
FJ Villarroel Ordenes, D Grewal, L Grewal, P Sarantopoulus
Language Dynamics in Employee–Customer Text-Based Interactions 30, 189-189, 2019
Managing Online Venting: the Impact of Temporal Distance on the Perception of Negative Online Reviews
L Grewal, A T Stephen, Y Bart
ACR North American Advances, 2019
Goal Pursuit Recommendations and Self-Conscious Emotions: Why and When the Form of Recommendation Affects Closeness and Motivation
L Grewal, P Liu, E Baskin
ACR North American Advances, 2019
What Makes for Impactful Reviews? New Perspectives on Factors Driving the Influence of Online Reviews
A Bleier, L Grewal, AT Stephen, A Schlosser, A Borah, H Nikolova, ...
ACR 2017 SAN DIEGO 45, 140, 2017
Advances in Mobile Consumer Behavior: Effects on Content Generation, Social Persuasion, Mobile Targeting and Shopping Behavior
S Melumad, JJ Inman, MT Pham, AT Stephen, L Grewal, PP Zubcsek, ...
Advances in Consumer Research 43, 2015
The system can't perform the operation now. Try again later.
Articles 1–18