| Augmented reality and virtual reality in physical and online retailing: A review, synthesis and research agenda F Bonetti, G Warnaby, L Quinn Augmented reality and virtual reality: Empowering human, place and business …, 2018 | 483 | 2018 |
| What about the ‘place’in place marketing? G Warnaby, D Medway Marketing theory 13 (3), 345-363, 2013 | 377 | 2013 |
| Towards a service-dominant place marketing logic G Warnaby Marketing theory 9 (4), 403-423, 2009 | 294 | 2009 |
| Rethinking place branding: Comprehensive brand development for cities and regions M Kavaratzis, G Warnaby, GJ Ashworth Springer, 2014 | 245 | 2014 |
| Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England N Ntounis, C Parker, H Skinner, C Steadman, G Warnaby Current Issues in Tourism 25 (1), 46-59, 2022 | 218 | 2022 |
| Individual customers' use and integration of resources: Empirical findings and organizational implications in the context of value co-creation S Baron, G Warnaby Industrial Marketing Management 40 (2), 211-218, 2011 | 215 | 2011 |
| Alternative perspectives on marketing and the place brand D Medway, G Warnaby European Journal of marketing 42 (5/6), 641-653, 2008 | 203 | 2008 |
| Exploring the relationship between consumer knowledge and purchase behaviour of value‐based labels MG McEachern, G Warnaby International Journal of Consumer Studies 32 (5), 414-426, 2008 | 200 | 2008 |
| What's in a name? Place branding and toponymic commodification D Medway, G Warnaby Environment and Planning A 46 (1), 153-167, 2014 | 199 | 2014 |
| Thinking locally, acting locally? Conscious consumers and farmers’ markets MG McEachern, G Warnaby, M Carrigan, I Szmigin Journal of marketing management 26 (5-6), 395-412, 2010 | 185 | 2010 |
| Public relations practitioner role enactment at the senior management level within UK companies D Moss, G Warnaby, AJ Newman Journal of public relations research 12 (4), 277-307, 2000 | 183 | 2000 |
| Service (s) marketing research: developments and directions S Baron, G Warnaby, P Hunter‐Jones International Journal of Management Reviews 16 (2), 150-171, 2014 | 173 | 2014 |
| Town centre management in the UK: a review, synthesis and research agenda G Warnaby, A Alexander, D Medway The International Review of Retail, Distribution and Consumer Research 8 (1 …, 1998 | 164 | 1998 |
| Relationship marketing: A consumer experience approach S Baron Sage, 2010 | 159 | 2010 |
| The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China S Liu, P Perry, C Moore, G Warnaby Journal of Business Research 69 (1), 357-364, 2016 | 156 | 2016 |
| Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations G Warnaby, BJ Davies International Journal of Retail & Distribution Management 25 (6), 204-210, 1997 | 154 | 1997 |
| The need to rethink place branding GJ Ashworth, M Kavaratzis, G Warnaby Rethinking place branding: Comprehensive brand development for cities and …, 2015 | 124 | 2015 |
| Demarketing places: Rationales and strategies D Medway, G Warnaby, S Dharni Journal of Marketing Management 27 (1-2), 124-142, 2010 | 120 | 2010 |
| Feed people first: A service ecosystem perspective on innovative food waste reduction S Baron, A Patterson, R Maull, G Warnaby Journal of Service Research 21 (1), 135-150, 2018 | 119 | 2018 |
| Marketing UK towns and cities as shopping destinations G Warnaby, D Bennison, BJ Davies, H Hughes Journal of marketing management 18 (9-10), 877-904, 2002 | 115 | 2002 |
Dominic MedwayProfessor of Marketing, Institute of Place Management, MMUVerified email at mmu.ac.uk
