| Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy W Tafesse, BP Wood Journal of Retailing and Consumer Services 58, 102303, 2021 | 372 | 2021 |
| Maslow’s Hierarchy of Needs: An Islamic Critique [Open Access] AI Bouzenita, AW Boulanouar Intellectual Discourse 24 (1), 2016 | 147 | 2016 |
| The notion of modesty in Muslim women's clothing: An Islamic point of view AW Boulanouar New Zealand Journal of Asian Studies 8 (2), 134, 2006 | 136 | 2006 |
| A Multilevel investigation of the link between ethical leadership behaviour and employees green behaviour in the hospitality industry. BP Wood, R Eid, G Agag International Journal of Hospitality Management 97 (August), 2021 | 81 | 2021 |
| The transparency of Islamic hotels: “Nice Islam” and the “self‐orientalizing” of Muslims? OAS BA Alserhan, Bronwyn P. Wood, R. Rutter, D. Halkias, H. Terzi International Journal of Tourism Research 20 (4), 475-487, 2018 | 61 | 2018 |
| Theories of Islamic marketing BA Alserhan, OM Althawadi, AW Boulanouar International Journal of Islamic Marketing and Branding 1 (4), 297-304, 2016 | 46 | 2016 |
| Hegemonic Conceptualizations of Empowerment in Entrepreneurship and Their Suitability for Collective Contexts [Open Access] BP Wood, PY Ng, BL Bastian Administrative Sciences 11 (1), 28, 2021 | 38 | 2021 |
| Reformulating the Empowerment Process through Women Entrepreneurship in a Collective Context [Open Access] PY Ng, BP Wood, BL Bastian International Journal of Entrepreneurial Behaviour & Research 28 (9), 154-176, 2022 | 36* | 2022 |
| The advertising standardisation debate revisited: Implications of Islamic ethics on standardisation/localisation of advertising in Middle East Islamic States S Turnbull, L Howe-Walsh, A Boulanouar Journal of Islamic Marketing 7 (1), 2-14, 2016 | 29 | 2016 |
| Imperatives for research designs with Muslim women AW Boulanouar, R Aitken, Z Boulanouar, SJ Todd Marketing Intelligence & Planning 35 (1), 2-17, 2017 | 24 | 2017 |
| Expressing herself through brands: the Arab woman’s perspective BA Alserhan, D Halkias, AW Boulanouar, M Dayan, OA Alserhan Journal of Research in Marketing and Entrepreneurship 17 (1), 36-53, 2015 | 22 | 2015 |
| Social media influencers’ community and content strategy and follower engagement behavior in the presence of competition: an Instagram-based investigation W Tafesse, BP Wood Journal of Product & Brand Management 32 (3), 406-419, 2022 | 20 | 2022 |
| Transformation as reversion to fitrah: Muslim Māori women's self-transformation through reflexive consumption D Kadirov, N Allayarova, AW Boulanouar Journal of Business Research 69 (1), 33-44, 2016 | 18 | 2016 |
| Women’s Empowerment as an Outcome of NGO Projects: Is the Current Approach Sustainable? [Open Access] G Al-Hakim, BL Bastian, PY Ng, BP Wood Administrative Sciences 12 (2), 62, 2022 | 17 | 2022 |
| Women, Entrepreneurship, and Sustainability: The Case of Saudi Arabia [Open Access] NAA Abdelwahed, BL Bastian, BP Wood Sustainability 14 (18), 11314, 2022 | 13 | 2022 |
| Myths and reality: meaning in Moroccan Muslim women's dress [Open Access] AW Boulanouar University of Otago, 2011 | 13 | 2011 |
| Islamic marketing and branding: thinking outside the box AW Boulanouar International Journal of Islamic Marketing and Branding 1 (2), 123-130, 2015 | 11 | 2015 |
| Islamic marketing and conventional marketing theory: A brief case study of marketing what Muslim women wear AW Boulanouar, Z Boulanouar International Journal of Teaching and Case Studies 4 4 (4), 287-295, 2013 | 10 | 2013 |
| The Role of Strong Ties in Empowering Women Entrepreneurs in Collectivist Contexts Bastian, B.L., Wood, B.P., & Ng, P.Y. International Journal of Gender & Entrepreneurship 15 (1), 122-146, 2023 | 8 | 2023 |
| Political advertising and voting behaviour in a nascent democracy: Towards a global model for the Tunisian post-revolutionary experience R Abdennadher, L Ayed, BP Wood Journal of Islamic Marketing 10 (3), 827-847, 2019 | 8 | 2019 |
Poh Yen NgRobert Gordon UniversityVerified email at rgu.ac.uk
