| Digital-branding and social-media strategies for professional athletes, sports teams, and leagues: An interview with Digital Royalty’s Amy Martin K Ballouli, M Hutchinson International Journal of Sport Communication 3 (4), 395-401, 2010 | 103 | 2010 |
| Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency M Hutchinson, G Bennett Sport Management Review 15 (4), 434-447, 2012 | 57 | 2012 |
| Investigating rivalry in professional sport CT Havard, M Hutchinson International Journal of Sport Management 18 (3), 422-440, 2017 | 50 | 2017 |
| An investigation of sponsorship implications within a state sports festival: The case of the Florida Sunshine State Games. J Choi, Y Tsuji, M Hutchinson, A Bouchet International Journal of Sports Marketing and Sponsorship 12 (2), 108-123, 2011 | 43 | 2011 |
| Escalation of commitment in United States collegiate athletic departments: An investigation of social and structural determinants of commitment M Hutchinson, C Nite, A Bouchet Journal of Sport Management 29 (1), 57-75, 2015 | 37 | 2015 |
| Organizational escalation to an uncertain course of action: A case study of institutional branding at Southern Methodist University A Bouchet, M Hutchinson Journal of Issues in Intercollegiate Athletics 3 (1), 272-295, 2010 | 31 | 2010 |
| Organizational redirection in highly bureaucratic environments: De-escalation of commitment among Division I athletic departments M Hutchinson, A Bouchet Journal of Sport Management 28 (2), 143-161, 2014 | 29 | 2014 |
| Organizational escalation and retreat in university athletics: Brand insulation in Birmingham-Southern College’s transition to Division III athletics A Bouchet, M Hutchinson Journal of Intercollegiate Sport 4 (2), 261-282, 2011 | 25 | 2011 |
| Political activity in escalation of commitment: Sport facility funding and government decision making in the United States M Hutchinson, BK Berg, TB Kellison Sport Management Review 21 (3), 263-278, 2018 | 24 | 2018 |
| “But a champion comes out much, much later”: A sport development case study of the 1968 US Olympic team BK Berg, RD Fuller, M Hutchinson Sport Management Review 21 (4), 430-442, 2018 | 22 | 2018 |
| Toward an institutional theory of escalation of commitment within sport management: A review and future directions C Nite, M Hutchinson, A Bouchet Sport Management Review 22 (5), 571-583, 2019 | 21 | 2019 |
| Branding the elite professional athlete through use of new media and technology: An interview with Ash De Walt K Ballouli, M Hutchinson International Journal of Entrepreneurial Venturing 4 (1), 58-64, 2012 | 20 | 2012 |
| Effects of brand music on attitudes toward a team advertisement K Ballouli, M Hutchinson Journal of Issues in Intercollegiate Athletics 6 (1), 268-285, 2013 | 19 | 2013 |
| Effects of increased commitment on reputation and status: Evidence from NCAA Division I universities A Bouchet, MD Laird, M Troilo, M Hutchinson, G Ferris Sport Management Review 20 (4), 395-407, 2017 | 17 | 2017 |
| Achieving organizational de-escalation: Exit strategy implementation among United States collegiate athletic departments M Hutchinson, A Bouchet Sport Management Review 17 (3), 347-361, 2014 | 16 | 2014 |
| Initiating institutional redirection: Factors for de-escalation of commitment in Division I athletic departments M Hutchinson Journal of Issues in Intercollegiate Athletics 6 (1), 114-130, 2013 | 15 | 2013 |
| Brand establishment at the University of Chicago: An investigation of de-escalation of commitment in university athletics A Bouchet, M Hutchinson Journal of Sport Administration and Supervision 4 (1), 97-113, 2012 | 14 | 2012 |
| Prime Video vs. Netflix vs. Disney+: Investigating fandom and rivalry among direct-to-consumer streaming services and sport CT Havard, TD Ryan, M Hutchinson Findings in Sport, Hospitality, Entertainment, and Event Management 1 (1), 11, 2021 | 12 | 2021 |
| Losing the core sport product: Marketing amidst uncertainty in college athletics M Hutchinson, C Havard, B Berg, T Ryan Sport Marketing Quarterly 25 (3), 185-194, 2016 | 12 | 2016 |
| Institutions of higher commitment: A case study of de-escalation and American football's decisive role in intercollegiate athletics M Hutchinson, B Berg Sport Management Review 18 (3), 464-480, 2015 | 10 | 2015 |
Brennan K. BergAssociate Prof & Program Director - Sport & Recreation Admin - The University of MississippiVerified email at olemiss.edu
