| Cross‐national differences in e‐WOM influence G Christodoulides, N Michaelidou, E Argyriou European journal of marketing 46 (11/12), 1689-1707, 2012 | 263 | 2012 |
| Consumer attitudes revisited: A review of attitude theory in marketing research E Argyriou, TC Melewar International Journal of Management Reviews 13 (4), 431-451, 2011 | 216 | 2011 |
| The relationship between corporate websites and brand equity: A conceptual framework and research agenda E Argyriou, PJ Kitchen, TC Melewar International Journal of Market Research 48 (5), 575-599, 2006 | 116 | 2006 |
| Consumer intentions to revisit online retailers: a mental imagery account E Argyriou Psychology & Marketing 29 (1), 25-35, 2012 | 66 | 2012 |
| A relationship marketing perspective in electronic banking: Evidence from Greece E Argyriou, TC Melewar, M Meadows Journal of Euromarketing 15 (1), 47-73, 2006 | 11 | 2006 |
| Marketing's decline: A wild exaggeration? E Argyriou, JA Saunders, P Leeflang, PC Verhoef | 6 | 2009 |
| Marketing back in its place? E Argyriou, P Leeflang, JA Saunders, PC Verhoef Academy of Marketing Annual Conference, 2009 | 1 | 2009 |
| Website evaluation in goal-directed search behavior: The case for visual processing of website design E Argyriou, D Arnott, TC Melewar EMAC, 2008 | 1 | 2008 |
| Self-Control and Temptation in Consumer Snack Choices under Conflict N Michaelidou, L Stocchi, E Argyriou Australia and New Zealand Marketing Academy Conference, 2014 | | 2014 |
| Cross natinal differences in E-~ WOM influence N Michaelidou, G Christodoulides, E Argyriou European Journal of Marketing, 2011 | | 2011 |
| The Future of Marketing E Argyriou, J Saunders, P Leeflang, P Verhoef | | 2009 |
| Integrated marketing communication (IMC): Parsimonious framework and nesting foundations E Argyriou, PJ Kitchen, TC Melewar Journal of Marketing Communications, 2009 | | 2009 |
| Marketing at the top? The questionable influence of marketing in top decision making J Saunders, E Argyriou, P Verhoef, P Leeflang Academy of Marketing Annual Conference, 2008 | | 2008 |
| Consumer Pleasantness In Online Search Behaviour E Argyriou, D Arnott, TC Melewar Proceedings of the ANZMAC 2008 Conference, 89, 2008 | | 2008 |
| Online retailing: On the primacy of goals in consumers' evaluations of retail websites E Argyriou, D Arnott Proceedings of the 22nd Service Conference and Workshop, 2008 | | 2008 |
| Foundations and determinants of consumer attitudes toward commercial websites: an experimental study EP Argyriou University of Warwick, 2007 | | 2007 |
| Usability in e-Commerce websites: the interactive effects of animation, navigation, goals and personality on utilitarian and Hedonic attitudes E Argyriou, TC Melewar 35th European Marketing Academy Conference, CD ROM, 2006 | | 2006 |
Nina MichaelidouLoughborough UniversityVerified email at lboro.ac.uk
