Samantha Ford - Google Scholar

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Co-authors

Jeannette LittlemoreUniversity of BirminghamVerified email at bham.ac.uk
Paula Pérez-SobrinoUniversidad de La RiojaVerified email at unirioja.es
David HoughtonUniversity of LeicesterVerified email at leicester.ac.uk
Ben MarderUniversity of EdinburghVerified email at ed.ac.uk

Samantha Ford

Samantha Ford

University of Bristol Business School

Verified email at bristol.ac.uk - Homepage

social marketing cognitive linguistics figurative communication creativity


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Unpacking creativity: The power of figurative communication in advertising PP Sobrino, J Littlemore, S Ford Cambridge University Press, 2021	32	2021
Got a Spark with Brook? Engaging Consumers in a Sexual Health Campaign through the Use of Creative (Metaphorical) Double Entendres S Ford, J Littlemore, D Houghton Metaphor and Symbol 36 (4), 207-228, 2021	5	2021
What counts as a multimodal metaphor and metonymy? Evolution of inter-rater reliability across rounds of annotation PP Sobrino, S Ford Language and Cognition 15 (4), 786-814, 2023	2	2023
Exploring the impact of figurative communication and advertising: Reflections on a collaboration between linguistics researchers and a Midlands-based marketing agency S Ford, J Littlemore Communicating linguistics, 121-130, 2023	1	2023
What drives emotion and physiological arousal in adverts?: The critical role of figurative operations D Houghton, J Littlemore, S Ford, C Harfield, B Marder Figurativity and human ecology, 181-205, 2022	1	2022

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