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Karen T. Bowen
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Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts
G Musarra, KT Bowen, MJ Robson, S Spyropoulou
Industrial Marketing Management 93, 76-89, 2021
192021
How and when Narcissism and faith in humanity drive sustainable consumption
KT Bowen, G Musarra, YC Ou
Psychology & Marketing 39 (9), 1706-1724, 2022
172022
How need for closure and deal proneness shape consumers’ freemium versus premium price choices
A Biraglia, KT Bowen, MHEE Gerrath, G Musarra
Journal of Business Research 143, 157-170, 2022
152022
Diversity at the forefront: frontline employee diversity effects on luxury fashion brand equity
KT Bowen, C Papadopoulou
European Journal of Marketing, 2025
2025
Does the frog-pond effect always hold? How social comparison affects exercise performance and happiness
K Tejedor Bowen
University of Leeds, 2020
2020
결과내 재검색검색
간행물, 찾기
학술대회 논문집 2011 (2011), 2010
2010
This is an Open Access document downloaded from ORCA, Cardiff University's institutional repository: https://orca. cardiff. ac. uk/id/eprint/137769/This is the author’s version …
G Musarra, KT Bowen, MJO Robson
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