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DMITRI G MARKOVITCH
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Cited by
Year
Using capital markets as market intelligence: Evidence from the pharmaceutical industry
DG Markovitch, JH Steckel, B Yeung
Management Science 51 (10), 1467-1480, 2005
1302005
Behavioral reasons for new product failure: Does overconfidence induce overforecasts?
DG Markovitch, JH Steckel, A Michaut, D Philip, WM Tracy
Journal of Product Innovation Management 32 (5), 825-841, 2015
512015
Findings—Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival
DG Markovitch, PN Golder
Marketing Science 27 (4), 717-729, 2008
452008
Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy
DG Markovitch, D Huang, P Ye
Journal of Business Research 118, 223-239, 2020
392020
Beyond invention: the additive impact of incubation capabilities to firm value
DG Markovitch, GC O'Connor, PJ Harper
R&D Management 47 (3), 352-367, 2017
322017
Can chatbot customer service match human service agents on customer satisfaction? An investigation in the role of trust
D Huang, DG Markovitch, RA Stough
Journal of Retailing and Consumer Services 76, 103600, 2024
152024
Exploring the small movie profitability puzzle
D Huang, DG Markovitch, A Strijnev
Marketing letters 26, 43-55, 2015
152015
Escalation of commitment in entrepreneurship-minded groups
D G. Markovitch, D Huang, L Peters, BV Phani, D Philip, W Tracy
International Journal of Entrepreneurial Behavior & Research 20 (4), 302-323, 2014
152014
Do initial stock price reactions provide a good measurement stick for marketing strategies? The case of new product introductions in the US
DG Markovitch, JH Steckel
European Journal of Marketing 46 (3/4), 406-421, 2012
132012
Algorithmic representations of managerial search behavior
WM Tracy, DG Markovitch, LS Peters, BV Phani, D Philip
Computational Economics 49, 343-361, 2017
112017
Comparing online and mail survey methods in a sample of chief marketing officers
DG Markovitch
Innovative Marketing 5 (4), 2009
102009
Social learning and network externalities in decision making
D Huang, DG Markovitch, Y Ying
European Journal of Marketing 51 (1), 157-176, 2017
82017
High or low season? Contrasting launch timing considerations for big-budget and low-budget entertainment products
J Ma, D Huang, DG Markovitch, B Ratchford
European Journal of Marketing 52 (9/10), 1956-1980, 2018
72018
When do investors reward acquisitions and divestitures? The contrasting implications of normative and behavioral economic theories
PN Golder, DG Markovitch, JP O'Brien
Managerial and Decision Economics 39 (2), 226-239, 2018
52018
How to advertise radical product designs
J Durgee, D Markovitch, D Huang
The Design Journal 19 (4), 647-666, 2016
22016
Assessing strategy effectiveness: the stock market as crystal ball, papier de recherche
D Markovitch, JH Steckel
Stern School of Business, New York University, 2006
22006
Consumer reactions to chatbot versus human service: An investigation in the role of outcome valence and perceived empathy
DG Markovitch, RA Stough, D Huang
Journal of Retailing and Consumer Services 79, 103847, 2024
12024
When capital markets discount R&D expenditures: the problemistic search effect
DG Markovitch, J O'Brien
Journal of Strategy and Management 14 (4), 444-460, 2021
12021
Web-Enabled Decision-Support Systems
D Philip, DG Markovitch, LS Peters
Decision Sciences, 903-928, 2016
12016
The Impact of Competitor Information on Search Behavior
WM Tracy, D Markovitch, LS Peters, D Phillip
Academy of Management Proceedings 2015 (1), 13209, 2015
12015
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