Cited by
Cited by
Using capital markets as market intelligence: Evidence from the pharmaceutical industry
DG Markovitch, JH Steckel, B Yeung
Management Science 51 (10), 1467-1480, 2005
Behavioral reasons for new product failure: Does overconfidence induce overforecasts?
DG Markovitch, JH Steckel, A Michaut, D Philip, WM Tracy
Journal of Product Innovation Management 32 (5), 825-841, 2015
Findings—Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival
DG Markovitch, PN Golder
Marketing Science 27 (4), 717-729, 2008
Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy
DG Markovitch, D Huang, P Ye
Journal of Business Research 118, 223-239, 2020
Beyond invention: the additive impact of incubation capabilities to firm value
DG Markovitch, GC O'Connor, PJ Harper
R&D Management 47 (3), 352-367, 2017
Can chatbot customer service match human service agents on customer satisfaction? An investigation in the role of trust
D Huang, DG Markovitch, RA Stough
Journal of Retailing and Consumer Services 76, 103600, 2024
Exploring the small movie profitability puzzle
D Huang, DG Markovitch, A Strijnev
Marketing letters 26, 43-55, 2015
Escalation of commitment in entrepreneurship-minded groups
D G. Markovitch, D Huang, L Peters, BV Phani, D Philip, W Tracy
International Journal of Entrepreneurial Behavior & Research 20 (4), 302-323, 2014
Do initial stock price reactions provide a good measurement stick for marketing strategies? The case of new product introductions in the US
DG Markovitch, JH Steckel
European Journal of Marketing 46 (3/4), 406-421, 2012
Algorithmic representations of managerial search behavior
WM Tracy, DG Markovitch, LS Peters, BV Phani, D Philip
Computational Economics 49, 343-361, 2017
Comparing online and mail survey methods in a sample of chief marketing officers
DG Markovitch
Innovative Marketing 5 (4), 2009
Social learning and network externalities in decision making
D Huang, DG Markovitch, Y Ying
European Journal of Marketing 51 (1), 157-176, 2017
High or low season? Contrasting launch timing considerations for big-budget and low-budget entertainment products
J Ma, D Huang, DG Markovitch, B Ratchford
European Journal of Marketing 52 (9/10), 1956-1980, 2018
When do investors reward acquisitions and divestitures? The contrasting implications of normative and behavioral economic theories
PN Golder, DG Markovitch, JP O'Brien
Managerial and Decision Economics 39 (2), 226-239, 2018
How to advertise radical product designs
J Durgee, D Markovitch, D Huang
The Design Journal 19 (4), 647-666, 2016
Assessing strategy effectiveness: the stock market as crystal ball, papier de recherche
D Markovitch, JH Steckel
Stern School of Business, New York University, 2006
Consumer reactions to chatbot versus human service: An investigation in the role of outcome valence and perceived empathy
DG Markovitch, RA Stough, D Huang
Journal of Retailing and Consumer Services 79, 103847, 2024
When capital markets discount R&D expenditures: the problemistic search effect
DG Markovitch, J O'Brien
Journal of Strategy and Management 14 (4), 444-460, 2021
Web-Enabled Decision-Support Systems
D Philip, DG Markovitch, LS Peters
Decision Sciences, 903-928, 2016
The Impact of Competitor Information on Search Behavior
WM Tracy, D Markovitch, LS Peters, D Phillip
Academy of Management Proceedings 2015 (1), 13209, 2015
The system can't perform the operation now. Try again later.
Articles 1–20