Dilip S. Mutum
Dilip S. Mutum
Associate Professor of Marketing, Nottingham University Business School, University of Nottingham
Verified email at nottingham.edu.my - Homepage
Cited by
Cited by
A review of customer relationship management: successes, advances, pitfalls and futures
B Nguyen, DS Mutum
Business Process Management Journal, 2012
Consumer generated advertising in blogs
D Mutum, Q Wang
Handbook of research on digital media and advertising: User generated …, 2011
Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
E Ghazali, B Nguyen, DS Mutum, AA Mohd-Any
Electronic Markets 26 (2), 157-171, 2016
Health and cosmetics: Investigating consumers’ values for buying organic personal care products
E Ghazali, PC Soon, DS Mutum, B Nguyen
Journal of Retailing and Consumer Services 39, 154-163, 2017
Online loyalty and its interaction with switching barriers
D Mutum, EM Ghazali, B Nguyen, D Arnott
Journal of Retailing and Consumer Services 21 (6), 942-949, 2014
Exploratory study of buying fish online: are Malaysians ready to adopt online grocery shopping?
E Ghazali, D Mutum, NA Mahbob
International Journal of Electronic Marketing and Retailing 1 (1), 67-82, 2006
Multiple Sequential Mediation in an Extended Uses and Gratifications Model of Augmented Reality Game Pokémon Go
E Ghazali, D Mutum, MY Woon
Internet Research 29 (3), 504-528, 2019
Customer relationship management: advances, dark sides, exploitation and unfairness
B Nguyen, DS Mutum
International Journal of Electronic Customer Relationship Management 6 (1), 1-19, 2012
Exploring Player Behavior and Motivations to Continue Playing Pokémon GO
E Ghazali, D Mutum, MY Woon
Information Technology & People, 2018
Electronic word‐of‐mouth for university selection: Implications for academic leaders and recruitment managers
Journal of General Management 40 (4), 23-44, 2015
Do Consumers Want Mobile Commerce? A Closer Look at M-Shopping and Technology Adoption in Malaysia
E Ghazali, DS Mutum, CJ Hui, B Nguyen
Asia Pacific Journal of Marketing and Logistics. 30 (4), 1064-1086, 2018
Online shoppers vs non-shoppers: a lifestyle study of Malaysian Internet users
D Mutum, E Ghazali
Proceedings of Advances in Global Business Research, 166-176, 2006
Conceptualising and measuring online switching costs
E Ghazali, D Arnott, D Mutum
ACR European Advances, 2011
Pro-Environmental Behaviours and Value-Belief-Norm Theory: Assessing Unobserved Heterogeneity of Two Ethnic Groups
E Ghazali, B Nguyen, DS Mutum, SF Yap
Sustainability 11 (12), 3237, 2019
Marketing cases from emerging markets
D Mutum, SK Roy, E Kipnis
Springer, 2014
Attitude towards online purchase of fish in urban Malaysia: an ethnic comparison
E Ghazali, AD Mutum, NA Mahbob
Journal of Food Products Marketing 12 (4), 109-127, 2006
Dietary supplement users vs nonusers In Malaysia: profile comparisons for marketing purposes
E Ghazali, D Mutum, LL Lee
AGBA 3rd World Congress, Advances in Global Business Research: 2006; Kula …, 2006
Religious symbolism in Islamic financial service advertisements
MM Butt, EC de-Run, A U-Din, D Mutum
Journal of Islamic Marketing 9 (2), 384-401, 2018
Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
DS Mutum, EM Ghazali, AA Mohd-Any, B Nguyen
The Bottom Line 31 (1), 76-94, 2018
Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets
AH Al-hajla, B Nguyen, TC Melewar, C Jayawardhena, E Ghazali, ...
Journal of Global Marketing 32 (4), 288-302, 2019
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