| In pursuit of good karma: When charitable appeals to do right go wrong K Kulow, T Kramer Journal of Consumer Research 43 (2), 334-353, 2016 | 88 | 2016 |
| The interactive effect of beliefs in malleable fate and fateful predictions on choice H Kim, K Kulow, T Kramer Journal of Consumer Research 40 (6), 1139-1148, 2014 | 37 | 2014 |
| The effect of spicy gustatory sensations on variety‐seeking S Mukherjee, T Kramer, K Kulow Psychology & Marketing 34 (8), 786-794, 2017 | 23 | 2017 |
| It’s Alive! Increasing Protective Action Against the Coronavirus Through Anthropomorphism and Construal J Wan, K Kulow, K Cowan Journal of the Association for Consumer Research, 2022 | 12 | 2022 |
| Lady Luck: Anthropomorphized Luck Creates Perceptions of Risk-Sharing and Drives Pursuit of Risky Alternatives K Kulow, T Kramer, K Bentley Journal of the Association for Consumer Research 6 (3), 2021 | 9 | 2021 |
| Together we stand: The solidarity effect of personized sellers on essential workers K Kulow, K Bentley, P Rajagopal Journal of the Association for Consumer Research 6 (1), 178-186, 2021 | 7 | 2021 |
| Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers K Kulow, M Kwon, MJ Barone Journal of Business Research, 2021 | 6 | 2021 |
| How internal reference prices determine when a price's location will influence consumer judgments K Kulow, KS Coulter, MJ Barone, X Li Marketing Letters, 2022 | 2 | 2022 |
| Location, location, location: When and how low price locations improve consumer price perceptions MJ Barone, KS Coulter, K Kulow, X Li Psychology & Marketing, 2022 | 1 | 2022 |
