| Status and conspicuousness–are they related? Strategic marketing implications for luxury brands Y Truong, G Simmons, R McColl, PJ Kitchen Journal of strategic marketing 16 (3), 189-203, 2008 | 468 | 2008 |
| Marketing to postmodern consumers: introducing the internet chameleon G Simmons European Journal of Marketing 42 (3/4), 299-310, 2008 | 416 | 2008 |
| “i‐Branding”: developing the internet as a branding tool GJ Simmons Marketing Intelligence & Planning 25 (6), 544-562, 2007 | 351 | 2007 |
| An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology P Jones, G Simmons, G Packham, P Beynon-Davies, D Pickernell International Small Business Journal 32 (3), 285-306, 2014 | 275 | 2014 |
| A conceptualization of the determinants of small business website adoption: Setting the research agenda G Simmons, GA Armstrong, MG Durkin International Small Business Journal 26 (3), 351-389, 2008 | 271 | 2008 |
| Perceived intrusiveness in digital advertising: strategic marketing implications Y Truong, G Simmons Journal of strategic marketing 18 (3), 239-256, 2010 | 257 | 2010 |
| An exploration of business model development in the commercialization of technology innovations V Dmitriev, G Simmons, Y Truong, M Palmer, D Schneckenberg R&D Management 44 (3), 306-321, 2014 | 187 | 2014 |
| Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations G Simmons, M Palmer, Y Truong Industrial Marketing Management 42 (5), 744-754, 2013 | 155 | 2013 |
| Managing i‐branding to create brand equity G Simmons, B Thomas, Y Truong European Journal of Marketing 44 (9/10), 1260-1285, 2010 | 135 | 2010 |
| Branding strategies for high-technology products: The effects of consumer and product innovativeness Y Truong, RR Klink, G Simmons, A Grinstein, M Palmer Journal of Business Research 70, 85-91, 2017 | 133 | 2017 |
| The relationship between small business market orientation and environmental uncertainty S Didonet, G Simmons, G Díaz‐Villavicencio, M Palmer Marketing Intelligence & Planning 30 (7), 757-779, 2012 | 132 | 2012 |
| Reciprocal value propositions in practice: Constraints in digital markets Y Truong, G Simmons, M Palmer Industrial Marketing Management 41 (1), 197-206, 2012 | 125 | 2012 |
| An exploration of small business website optimization: enablers, influencers and an assessment approach G Simmons, GA Armstrong, MG Durkin International Small Business Journal 29 (5), 534-561, 2011 | 116 | 2011 |
| Digital loyalty card ‘big data’and small business marketing: Formal versus informal or complementary? C Donnelly, G Simmons, G Armstrong, A Fearne International Small Business Journal 33 (4), 422-442, 2015 | 94 | 2015 |
| Determinants of internet adoption by SME agri‐food companies GJ Simmons, MG Durkin, P McGowan, GA Armstrong Journal of small business and enterprise development 14 (4), 620-640, 2007 | 80 | 2007 |
| Integrating sustainable tourism and marketing management: can National Parks provide the framework for strategic change? A Gilmore, G Simmons Strategic change 16 (5), 191-200, 2007 | 63 | 2007 |
| The crucial role of market intelligence in the development of small business marketing capabilities G Carson, C O'Connor, G Simmons Journal of Small Business and Enterprise Development 27 (5), 797-816, 2020 | 57 | 2020 |
| Uncovering the link between governance as an innovation process and socio-economic regime transition in cities G Simmons, JED Giraldo, Y Truong, M Palmer Research Policy 47 (1), 241-251, 2018 | 50 | 2018 |
| Marketing planning and digital customer loyalty data in small business C Donnelly, G Simmons, G Armstrong, A Fearne Marketing Intelligence & Planning 30 (5), 515-534, 2012 | 49 | 2012 |
| Market orientation's boundary‐spanning role to support innovation in SMEs SR Didonet, G Simmons, G Díaz‐Villavicencio, M Palmer Journal of Small Business Management 54 (sup1), 216-233, 2016 | 45 | 2016 |
Mark PalmerProfessor of Marketing, Queen's University BelfastVerified email at qub.ac.uk
