Branding the hotel industry: The effect of step-up versus step-down brand extensions M Hultman, C Papadopoulou, P Oghazi, R Opoku Journal of business research 124, 560-570, 2021 | 28 | 2021 |
Examining the relationships between brand authenticity, perceived value, and brand forgiveness: The role of cross-cultural happiness C Papadopoulou, M Vardarsuyu, P Oghazi Journal of Business Research 167, 114154, 2023 | 7 | 2023 |
Managerial mindset effects on international marketing strategy adaptation decisions C Papadopoulou, A Theotokis, M Hultman Industrial Marketing Management 115, 266-280, 2023 | 6 | 2023 |
Back to the future: Using Marketing Basics to provide customer value: Proceedings of the 2017 Academy of Marketing Science (Ams) annual conference N Krey, P Rossi Springer, 2017 | 5 | 2017 |
Retail returns management strategy: An alignment perspective S Karlsson, P Oghazi, D Hellstrom, PC Patel, C Papadopoulou, K Hjort Journal of Innovation & Knowledge 8 (4), 100420, 2023 | 3 | 2023 |
The power of mindset: Managerial mindset effects on international marketing decisions C Papadopoulou University of Leeds, 2019 | 2 | 2019 |
Effects of Mindset on International Marketing Decisions: The Moderating Role of Psychic Distance: An Abstract C Papadopoulou, M Hultman, A Theotokis Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
Managerial Decisions on International Price Adaptation: An Abstract C Papadopoulou, A Theotokis, M Hultman Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |
THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND FOREIGN PRODUCT PURCHASE A Diamantopoulos, C Papadopoulou, M Vardarsuyu, M Matarazzo Global Marketing Conference, 909-909, 2023 | | 2023 |
FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION KT Bowen, C Papadopoulou, G Musarra Global Marketing Conference, 72-77, 2023 | | 2023 |
Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation: An Abstract C Papadopoulou, M Hultman, A Theotokis, P Oghazi Academy of Marketing Science Annual Conference, 67-68, 2022 | | 2022 |
‘I WANT YOU TO PANIC’: CROSS CULTURAL PERSPECTIVES ON CLIMATE CHANGE SCEPTICISM E Asif, C Papadopoulou Global Marketing Conference, 178-178, 2020 | | 2020 |