Παρακολούθηση
Christina Papadopoulou
Christina Papadopoulou
Lecturer in Marketing, University of Leeds
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα leeds.ac.uk
Τίτλος
Παρατίθεται από
Παρατίθεται από
Έτος
Branding the hotel industry: The effect of step-up versus step-down brand extensions
M Hultman, C Papadopoulou, P Oghazi, R Opoku
Journal of business research 124, 560-570, 2021
282021
Examining the relationships between brand authenticity, perceived value, and brand forgiveness: The role of cross-cultural happiness
C Papadopoulou, M Vardarsuyu, P Oghazi
Journal of Business Research 167, 114154, 2023
72023
Managerial mindset effects on international marketing strategy adaptation decisions
C Papadopoulou, A Theotokis, M Hultman
Industrial Marketing Management 115, 266-280, 2023
62023
Back to the future: Using Marketing Basics to provide customer value: Proceedings of the 2017 Academy of Marketing Science (Ams) annual conference
N Krey, P Rossi
Springer, 2017
52017
Retail returns management strategy: An alignment perspective
S Karlsson, P Oghazi, D Hellstrom, PC Patel, C Papadopoulou, K Hjort
Journal of Innovation & Knowledge 8 (4), 100420, 2023
32023
The power of mindset: Managerial mindset effects on international marketing decisions
C Papadopoulou
University of Leeds, 2019
22019
Effects of Mindset on International Marketing Decisions: The Moderating Role of Psychic Distance: An Abstract
C Papadopoulou, M Hultman, A Theotokis
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
12020
Managerial Decisions on International Price Adaptation: An Abstract
C Papadopoulou, A Theotokis, M Hultman
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
12018
THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND FOREIGN PRODUCT PURCHASE
A Diamantopoulos, C Papadopoulou, M Vardarsuyu, M Matarazzo
Global Marketing Conference, 909-909, 2023
2023
FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION
KT Bowen, C Papadopoulou, G Musarra
Global Marketing Conference, 72-77, 2023
2023
Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation: An Abstract
C Papadopoulou, M Hultman, A Theotokis, P Oghazi
Academy of Marketing Science Annual Conference, 67-68, 2022
2022
‘I WANT YOU TO PANIC’: CROSS CULTURAL PERSPECTIVES ON CLIMATE CHANGE SCEPTICISM
E Asif, C Papadopoulou
Global Marketing Conference, 178-178, 2020
2020
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