| Cross-functional “coopetition”: The simultaneous role of cooperation and competition within firms X Luo, RJ Slotegraaf, X Pan Journal of marketing 70 (2), 67-80, 2006 | 818 | 2006 |
| Linking marketing capabilities with profit growth NA Morgan, RJ Slotegraaf, DW Vorhies International Journal of Research in Marketing 26 (4), 284-293, 2009 | 717 | 2009 |
| The contingency value of complementary capabilities in product development C Moorman, RJ Slotegraaf Journal of Marketing Research 36 (2), 239-257, 1999 | 693 | 1999 |
| The PDMA handbook of new product development KB Kahn Wiley, 2013 | 670 | 2013 |
| Green claims and message frames: How green new products change brand attitude MC Olsen, RJ Slotegraaf, SR Chandukala Journal of Marketing 78 (5), 119-137, 2014 | 657 | 2014 |
| Performance implications of firm resource interactions in the acquisition of R&D-intensive firms DR King, RJ Slotegraaf, I Kesner Organization science 19 (2), 327-340, 2008 | 437 | 2008 |
| The paradox of a marketing planning capability RJ Slotegraaf, PR Dickson Journal of the Academy of Marketing Science 32 (4), 371-385, 2004 | 334 | 2004 |
| Embeddedness of organizational capabilities R Grewal, RJ Slotegraaf Decision Sciences 38 (3), 451-488, 2007 | 288 | 2007 |
| The impact of brand equity and innovation on the long-term effectiveness of promotions RJ Slotegraaf, K Pauwels Journal of Marketing Research 45 (3), 293-306, 2008 | 275 | 2008 |
| The role of firm resources in returns to market deployment RJ Slotegraaf, C Moorman, JJ Inman Journal of Marketing Research 40 (3), 295-309, 2003 | 275 | 2003 |
| Product development team stability and new product advantage: The role of decision-making processes RJ Slotegraaf, K Atuahene-Gima Journal of marketing 75 (1), 96-108, 2011 | 220 | 2011 |
| Pandemics and marketing: Insights, impacts, and research opportunities G Das, SP Jain, D Maheswaran, RJ Slotegraaf, R Srinivasan Journal of the Academy of Marketing Science 49 (5), 835-854, 2021 | 161 | 2021 |
| Branded apps and their impact on firm value: A design perspective DE Boyd, PK Kannan, RJ Slotegraaf Journal of Marketing Research 56 (1), 76-88, 2019 | 126 | 2019 |
| Longitudinal shifts in the drivers of satisfaction with product quality: The role of attribute resolvability RJ Slotegraaf, JJ Inman Journal of Marketing Research 41 (3), 269-280, 2004 | 114 | 2004 |
| Marketing capabilities for b2b firms NA Morgan, RJ Slotegraaf, H Feng Handbook of business-to-business marketing, 96-116, 2022 | 73 | 2022 |
| Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration Q Wu, X Luo, RJ Slotegraaf, J Aspara Journal of the Academy of Marketing Science 43, 490-511, 2015 | 57 | 2015 |
| Keep the Door Open: Innovating Toward a More Sustainable Future. RJ Slotegraaf Journal of product innovation management 29 (3), 2012 | 57 | 2012 |
| Brand-embedded interaction: a dynamic and personalized interaction for co-creation Y Kim, RJ Slotegraaf Marketing Letters 27, 183-193, 2016 | 37 | 2016 |
| Enhancing crowdsourcing success: the role of creative and deliberate problem-solving styles D Mahr, A Rindfleisch, R J Slotegraaf Customer Needs and Solutions 2, 209-221, 2015 | 31 | 2015 |
| Towards dimensionalizing warranty information: The role of consumer costs of warranty redemption SP Jain, RJ Slotegraaf, CD Lindsey Journal of consumer psychology 17 (1), 70-80, 2007 | 21 | 2007 |
