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Co-authors
- Joel HuberAlan D. Schwartz Emeritus Professor of Marketing Duke UniversityVerified email at duke.edu
- Clifford ShultzProfessor and Charles H. Kellstadt Chair of Marketing, Loyola University ChicagoVerified email at luc.edu
- Kim CorfmanProfessor of Marketing, New York University Stern School of BusinessVerified email at stern.nyu.edu
- Barbara E. KahnThe Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
- Donna HoffmanThe George Washington University School of BusinessVerified email at gwu.edu
- Gavan FitzsimonsEdward S & Rose K Professor of Marketing and Psychology, Duke UniversityVerified email at duke.edu
- Richard W. PollayProfessor of MarketingVerified email at sauder.ubc.ca
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Morris B. Holbrook
W. T. Dillard Professor Emeritus of Business, Columbia University
Verified email at columbia.edu