| Ethnic marketing to the global millennial consumers: Challenges and opportunities TC Licsandru, CC Cui Journal of Business Research 103, 261-274, 2019 | 112 | 2019 |
| Subjective social inclusion: A conceptual critique for socially inclusive marketing TC Licsandru, CC Cui Journal of Business Research 82, 330-339, 2018 | 99 | 2018 |
| Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being E Kipnis, C Demangeot, C Pullig, SNN Cross, CC Cui, C Galalae, ... Journal of Public Policy & Marketing 40 (2), 143-164, 2021 | 57 | 2021 |
| A Review of E-mass Customization as a Branding Strategy Y Yan, S Gupta, K Schoefer, T Licsandru Corporate Reputation Review, 1-9, 2019 | 19 | 2019 |
| Integrating machine learning, modularity and supply chain integration for Branding 4.0 Y Yan, S Gupta, TC Licsandru, K Schoefer Industrial Marketing Management 104, 136-149, 2022 | 18 | 2022 |
| The impact of country-of-origin, ethnocentrism and animosity on product evaluation: Evidence from Romania TC Licsandru, LT Szamosi, N Papadopoulos Management Dynamics in the Knowledge Economy 1 (2), 259-259, 2013 | 15 | 2013 |
| An investigation into corporate trust and its linkages K Sharma, TC Licsandru, S Gupta, S Aggarwal, R Kanungo Journal of Business Research 117, 806-824, 2020 | 14 | 2020 |
| Conflict in online consumption communities: a systematic literature review and directions for future research K Chandrasapth, N Yannopoulou, K Schoefer, TC Licsandru, ... International Marketing Review 38 (5), 900-926, 2021 | 13 | 2021 |
| A multicontextual lens on racism and discrimination in the multicultural marketplace C Galalae, E Kipnis, CC Cui, E Johnson, T Licsandru, L Vorster, ... Journal of the Association for Consumer Research 8 (1), 95-106, 2023 | 4 | 2023 |
| Towards a Model of Inclusive Ethnic Advertising: An Abstract TC Licsandru, CC Cui Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 3 | 2020 |
| An exploratory study on consumers’ perceptions of mono-and multiethnic marketing: an abstract TC Licsandru, CC Cui Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 3 | 2017 |
| Williams Jerome D.(2021),“Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being,” K Eva, D Catherine, P Chris, CS NN, CC Chi, G Cristina, LT Cristina, ... Journal of Public Policy & Marketing 40 (2), 143-64, 0 | 3 | |
| Standardization versus adaptation of brand activism: the role of culture on millennial female consumers’ perception of femvertising R Bhatt, TC Licsandru 2020 AMA Summer Academic Conference Proceedings 31, 894-897, 2020 | 2 | 2020 |
| Ethnic marketing: the good, the bad and the unknown TC Licsandru, CC Cui Handbook of Research on Ethnic and Intra-cultural Marketing, 29-40, 2022 | 1 | 2022 |
| A Post-socialist Reading of Displaced Images from the Global South: The Case of Roma, Eastern Europe’s Oriental Other C Galalae, T Licsandru Postcolonial Marketing Communication: Images from the Margin, 137-158, 2024 | | 2024 |
| Overcoming barriers to Diversity and Inclusion Engaged Marketing: an integrated analysis and recommendations for action E Kipnis, C Demangeot, C Pullig, S Cross, C Cui, C Galalae, S Kearney, ... University of Leicester, 2022 | | 2022 |
| Brand-Triggered Inclusion: A Theoretical Framework: An Abstract TC Licsandru, CC Cui Academy of Marketing Science Annual Conference, 383-384, 2022 | | 2022 |
| Surprise gift-giving services: understanding influences on wellbeing of both senders and receivers R Millard, TC Licsandru, D Manika, D Gregory-Smith AMA Winter Academic Conference 33, 967-969, 2022 | | 2022 |
| Inclusive branding –an examination of antecedents using fsQCA TC Licsandru, CC Cui 2020 AMA Summer Academic Conference Proceedings 31, 795-798, 2020 | | 2020 |
| Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract C Nakata, C Demangeot, E Kipnis, CC Cui, C Pullig, TC Licsandru Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
Dr. Charles Chi CuiProfessor of Marketing, University of Westminster, UKVerified email at westminster.ac.uk
