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Dr Tana Cristina Licsandru
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Year
Ethnic marketing to the global millennial consumers: Challenges and opportunities
TC Licsandru, CC Cui
Journal of Business Research 103, 261-274, 2019
1152019
Subjective social inclusion: A conceptual critique for socially inclusive marketing
TC Licsandru, CC Cui
Journal of Business Research 82, 330-339, 2018
1062018
Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being
E Kipnis, C Demangeot, C Pullig, SNN Cross, CC Cui, C Galalae, ...
Journal of Public Policy & Marketing 40 (2), 143-164, 2021
612021
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Y Yan, S Gupta, TC Licsandru, K Schoefer
Industrial Marketing Management 104, 136-149, 2022
202022
A Review of E-mass Customization as a Branding Strategy
Y Yan, S Gupta, K Schoefer, T Licsandru
Corporate Reputation Review, 1-9, 2019
202019
Conflict in online consumption communities: a systematic literature review and directions for future research
K Chandrasapth, N Yannopoulou, K Schoefer, TC Licsandru, ...
International Marketing Review 38 (5), 900-926, 2021
152021
The impact of country-of-origin, ethnocentrism and animosity on product evaluation: Evidence from Romania
TC Licsandru, LT Szamosi, N Papadopoulos
Management Dynamics in the Knowledge Economy 1 (2), 259-259, 2013
152013
An investigation into corporate trust and its linkages
K Sharma, TC Licsandru, S Gupta, S Aggarwal, R Kanungo
Journal of Business Research 117, 806-824, 2020
142020
A multicontextual lens on racism and discrimination in the multicultural marketplace
C Galalae, E Kipnis, CC Cui, E Johnson, T Licsandru, L Vorster, ...
Journal of the Association for Consumer Research 8 (1), 95-106, 2023
42023
Towards a Model of Inclusive Ethnic Advertising: An Abstract
TC Licsandru, CC Cui
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
32020
An exploratory study on consumers’ perceptions of mono-and multiethnic marketing: an abstract
TC Licsandru, CC Cui
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
32017
Williams Jerome D.(2021),“Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being,”
K Eva, D Catherine, P Chris, CS NN, CC Chi, G Cristina, LT Cristina, ...
Journal of Public Policy & Marketing 40 (2), 143-64, 0
3
Standardization versus adaptation of brand activism: the role of culture on millennial female consumers’ perception of femvertising
R Bhatt, TC Licsandru
2020 AMA Summer Academic Conference Proceedings 31, 894-897, 2020
22020
Ethnic marketing: the good, the bad and the unknown
TC Licsandru, CC Cui
Handbook of Research on Ethnic and Intra-cultural Marketing, 29-40, 2022
12022
A Post-socialist Reading of Displaced Images from the Global South: The Case of Roma, Eastern Europe’s Oriental Other
C Galalae, T Licsandru
Postcolonial Marketing Communication: Images from the Margin, 137-158, 2024
2024
Overcoming barriers to Diversity and Inclusion Engaged Marketing: an integrated analysis and recommendations for action
E Kipnis, C Demangeot, C Pullig, S Cross, C Cui, C Galalae, S Kearney, ...
University of Leicester, 2022
2022
Brand-Triggered Inclusion: A Theoretical Framework: An Abstract
TC Licsandru, CC Cui
Academy of Marketing Science Annual Conference, 383-384, 2022
2022
Surprise gift-giving services: understanding influences on wellbeing of both senders and receivers
R Millard, TC Licsandru, D Manika, D Gregory-Smith
AMA Winter Academic Conference 33, 967-969, 2022
2022
Inclusive branding –an examination of antecedents using fsQCA
TC Licsandru, CC Cui
2020 AMA Summer Academic Conference Proceedings 31, 795-798, 2020
2020
Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract
C Nakata, C Demangeot, E Kipnis, CC Cui, C Pullig, TC Licsandru
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
2019
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