| The Impact of Waiting Time on Hospital Service Perception and Satisfaction: The moderating role of Gender. N Mustafa, TA Salim, A Watson International Journal of Business & Management Science 8 (1), 2018 | 15 | 2018 |
| Gender in service quality expectations in hospitals: The role of cognitive and affective components T Abu-Salim, N Mustafa, OP Onyia, AW Watson International Journal of Quality and Service Sciences 11 (4), 604-619, 2019 | 10 | 2019 |
| The Emotional Nexus between Products J Lampel, N Mustafa Creativity and the contemporary economy, 83, 2009 | 6 | 2009 |
| The Role of Celebrities in Marketing N Mustafa A background paper for class Creatives: Stars in our eyes, City University …, 2005 | 4 | 2005 |
| Bottling Inspirations: Behind the scenes in Fragrance Houses N Mustafa The Mystique of Luxury Conference, 2018 | | 2018 |
| A Tale of Perfumers' Anxiety: Productive anxiety or anxious creativity N Mustafa The 6th Australasian Caucus of the Standing Conference on Organizational …, 2015 | | 2015 |
| Exploring the impact of strategic market positioning on brand communication tactics N Mustafa | | 2013 |
| The role of Narratives in the crafting of luxury N Mustafa European Group for Organizational Studies, 2013 | | 2013 |
| Perfume Narratives as Transitional Objects in the Fragrance Industry N Mustafa 4th International Symposium on Process Organization Studies, 2012 | | 2012 |
| Restoring trust: Identity repair and financial crisis in the UK banking industry N Mustafa European Group for Organizational Studies, 2012 | | 2012 |
| The Role of Product Launch Strategy in the Creation of Sales Momentum: The Case of the Fragrance Industry N Mustafa City University London, 2008 | | 2008 |
| The discourse of emotional differentiation in product narratives: The case of the experiential products J Mustafa, N and Lampel International Conference on Organizational Discourse, 2006 | | 2006 |
| Celebrity endorsement: Mobilising cultural capital: The case of intangible value products J Mustafa, N and Lampel Conference on Organizational Symbolism, 2006 | | 2006 |
| ORGANZATIONAL SENSE MAKING DURING TIMES OF CRISIS N Mustafa, J Lampel | | |
