Sara Rosengren
Title
Cited by
Cited by
Year
Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment
M S÷derlund, S Rosengren
Journal of retailing and consumer services 14 (2), 123-136, 2007
2752007
Advertising creativity matters
M DahlÚn, S Rosengren, F T÷rn
Journal of advertising research 48 (3), 392-403, 2008
1732008
Revisiting the smiling service worker and customer satisfaction
M S÷derlund, S Rosengren
International Journal of Service Industry Management, 2008
1612008
Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link
M DahlÚn, S Rosengren
Journal of Brand Management 12 (3), 151-164, 2005
1442005
Love At First Site?: A study of website advertising effectiveness
M DahlÚn, A Rasch, S Rosengren
Journal of Advertising Research 43 (1), 25-33, 2003
1392003
If advertising won't die, what will it be? Toward a working definition of advertising
M Dahlen, S Rosengren
Journal of Advertising 45 (3), 334-345, 2016
1242016
Could placing ads wrong be right?: advertising effects of thematic incongruence
M DahlÚn, S Rosengren, F T÷rn, N Íhman
Journal of Advertising 37 (3), 57-67, 2008
1242008
Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects
N ┼kestam, S Rosengren, M Dahlen
Psychology & Marketing 34 (8), 795-806, 2017
1232017
Dismantling" positive affect" and its effects on customer satisfaction: an empirical examination of customer joy in a service encounter
M S÷derlund, S Rosengren
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviorá…, 2004
1012004
Experience value as a function of hedonic and utilitarian dominant services
NK Prebensen, S Rosengren
International Journal of Contemporary Hospitality Management, 2016
952016
Brand–slogan matching in a cluttered environment
S Rosengren, M DahlÚn
Journal of Marketing Communications 12 (4), 263-279, 2006
622006
The happy versus unhappy service worker in the service encounter: Assessing the impact on customer satisfaction
M S÷derlund, S Rosengren
Journal of Retailing and Consumer Services 17 (2), 161-169, 2010
612010
Think outside the ad: Can advertising creativity benefit more than the advertiser?
S Rosengren, M DahlÚn, E Modig
Journal of advertising 42 (4), 320-330, 2013
502013
Consumer advertising as a signal of employer attractiveness
S Rosengren, N Bondesson
International Journal of Advertising 33 (2), 253-269, 2014
432014
Exploring advertising equity: How a brand's past advertising may affect consumer willingness to approach its future ads
S Rosengren, M DahlÚn
Journal of Advertising 44 (1), 1-13, 2015
392015
The value of ambient communication from a consumer perspective
S Rosengren, E Modig, M DahlÚn
Journal of Marketing Communications 21 (1), 20-32, 2015
382015
Store-window creativity's impact on shopper behavior
F Lange, S Rosengren, A Blom
Journal of Business Research 69 (3), 1014-1021, 2016
372016
Now what? Evaluating the sales effects of introducing an online store
M Hernant, S Rosengren
Journal of Retailing and Consumer Services 39, 305-313, 2017
342017
Publicity vs. advertising in a cluttered environment: Effects on attention and brand identification
S Rosengren
Journal of Current Issues & Research in Advertising 30 (2), 27-35, 2008
342008
Judging a magazine by its advertising: Exploring the effects of advertising content on perceptions of a media vehicle
S Rosengren, M DahlÚn
Journal of Advertising Research 53 (1), 61-70, 2013
332013
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