Marketing P Baines, C Fill, S Rosengren Oxford University Press, 2017 | 546 | 2017 |
Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects N Åkestam, S Rosengren, M Dahlen Psychology & Marketing 34 (8), 795-806, 2017 | 405 | 2017 |
Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment M Söderlund, S Rosengren Journal of retailing and consumer services 14 (2), 123-136, 2007 | 352 | 2007 |
Optimal marknadskommunikation M Dahlén, S Rosengren, F Lange | 311 | 2017 |
If advertising won't die, what will it be? Toward a working definition of advertising M Dahlen, S Rosengren Journal of Advertising 45 (3), 334-345, 2016 | 296 | 2016 |
Advertising creativity matters M Dahlén, S Rosengren, F Törn Journal of advertising research 48 (3), 392-403, 2008 | 227 | 2008 |
Revisiting the smiling service worker and customer satisfaction M Söderlund, S Rosengren International Journal of Service Industry Management 19 (5), 552-574, 2008 | 207 | 2008 |
Experience value as a function of hedonic and utilitarian dominant services NK Prebensen, S Rosengren International Journal of Contemporary Hospitality Management 28 (1), 113-135, 2016 | 192 | 2016 |
Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link M Dahlén, S Rosengren Journal of Brand Management 12, 151-164, 2005 | 180 | 2005 |
Could placing ads wrong be right?: advertising effects of thematic incongruence M Dahlén, S Rosengren, F Törn, N Öhman Journal of Advertising 37 (3), 57-67, 2008 | 174 | 2008 |
Love at first site? A study of website advertising effectiveness M Dahlén, A Rasch, S Rosengren Journal of Advertising Research 43 (1), 25-33, 2003 | 155 | 2003 |
Why do online grocery shoppers switch? An empirical investigation of drivers of switching in online grocery R Singh, S Rosengren Journal of Retailing and Consumer Services 53, 101962, 2020 | 130 | 2020 |
A meta-analysis of when and how advertising creativity works S Rosengren, M Eisend, S Koslow, M Dahlen Journal of Marketing 84 (6), 39-56, 2020 | 120 | 2020 |
Dismantling" positive affect" and its effects on customer satisfaction: an empirical examination of customer joy in a service encounter M Söderlund, S Rosengren Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2004 | 114 | 2004 |
The happy versus unhappy service worker in the service encounter: Assessing the impact on customer satisfaction M Söderlund, S Rosengren Journal of Retailing and Consumer Services 17 (2), 161-169, 2010 | 89 | 2010 |
Think outside the ad: Can advertising creativity benefit more than the advertiser? S Rosengren, M Dahlén, E Modig Journal of advertising 42 (4), 320-330, 2013 | 82 | 2013 |
Brand–slogan matching in a cluttered environment S Rosengren, M Dahlén Journal of Marketing Communications 12 (4), 263-279, 2006 | 77 | 2006 |
Store-window creativity's impact on shopper behavior F Lange, S Rosengren, A Blom Journal of Business Research 69 (3), 1014-1021, 2016 | 67 | 2016 |
Gender stereotypes in advertising have negative cross-gender effects N Åkestam, S Rosengren, M Dahlén, KT Liljedal, H Berg European Journal of Marketing 55 (13), 63-93, 2021 | 66 | 2021 |
Now what? Evaluating the sales effects of introducing an online store M Hernant, S Rosengren Journal of Retailing and Consumer Services 39, 305-313, 2017 | 66 | 2017 |