| Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities P Sok, A O'Cass, KM Sok Australasian Marketing Journal 21 (3), 161-167, 2013 | 378 | 2013 |
| Achieving superior innovation-based performance outcomes in SMEs through innovation resource–capability complementarity P Sok, A O'Cass Industrial Marketing Management 40 (8), 1285-1293, 2011 | 246 | 2011 |
| The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth A O’Cass, P Sok International Small Business Journal 32 (8), 996-1018, 2014 | 240 | 2014 |
| Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation A O'Cass, P Sok Journal of Business Research 66 (8), 1074-1084, 2013 | 225 | 2013 |
| An exploratory study into managing value creation in tourism service firms: Understanding value creation phases at the intersection of the tourism service firm and their customers A O'Cass, P Sok Tourism Management 51, 186-200, 2015 | 146 | 2015 |
| The performance advantages for SMEs of product innovation and marketing resource–capability complementarity in emerging economies P Sok, A O'cass, MP Miles Journal of Small Business Management 54 (3), 805-826, 2016 | 139 | 2016 |
| Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability: A moderated mediation model P Sok, L Snell, WJ Lee, KM Sok Journal of Service Theory and Practice 27 (1), 231-249, 2017 | 137 | 2017 |
| Achieving service quality through service innovation exploration–exploitation: the critical role of employee empowerment and slack resources P Sok, A O'cass Journal of Services Marketing 29 (2), 137-149, 2015 | 122 | 2015 |
| Benchmarking potential factors leading to education quality: A study of Cambodian higher education CY Chen, P Sok, K Sok Quality Assurance in Education 15 (2), 128-148, 2007 | 122 | 2007 |
| Examining the new product innovation–performance relationship: Optimizing the role of individual-level creativity and attention-to-detail P Sok, A O'Cass Industrial marketing management 47, 156-165, 2015 | 118 | 2015 |
| Examining the role of within functional area resource–capability complementarity in achieving customer and product-based performance outcomes A O'Cass, P Sok Journal of Strategic marketing 20 (4), 345-363, 2012 | 86 | 2012 |
| Evaluating the competitiveness of the tourism industry in Cambodia: Self-assessment from professionals CY Chens, P Sok, K Sok Asia Pacific Journal of Tourism Research 13 (1), 41-66, 2008 | 86 | 2008 |
| The effect of ‘can do’and ‘reason to’motivations on service–sales ambidexterity KM Sok, P Sok, LM De Luca Industrial Marketing Management 55, 144-155, 2016 | 77 | 2016 |
| Exploring potential factors leading to effective training: An exclusive study on commercial banks in Cambodia CY Chen, P Sok, K Sok Journal of Management Development 26 (9), 843-856, 2007 | 77 | 2007 |
| Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation WJT Lee, A O’Cass, P Sok European Journal of Marketing 51 (1), 177-199, 2017 | 69 | 2017 |
| The complementarity of frontline service employee creativity and attention to detail in service delivery P Sok, KM Sok, TS Danaher, PJ Danaher Journal of Service Research 21 (3), 365-378, 2018 | 63 | 2018 |
| Understanding service firms brand value creation: A multilevel perspective including the overarching role of service brand marketing capability P Sok, A O'Cass Journal of Services Marketing 25 (7), 528-539, 2011 | 56 | 2011 |
| Why doesn’t our branding pay off: optimising the effects of branding through innovation WJ Lee, A O’Cass, P Sok European Journal of Marketing 50 (3/4), 509-529, 2016 | 36 | 2016 |
| Achieving growth-quality of work life ambidexterity in small firms L Snell, P Sok, TS Danaher Journal of Service Theory and Practice 25 (5), 529-550, 2015 | 32 | 2015 |
| Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance N Heirati, A O’Cass, P Sok Journal of Business & Industrial Marketing 32 (8), 1038-1050, 2017 | 27 | 2017 |
