| Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective. G Agag, YM Shehawy, A Almoraish, R Eid, HC Lababdi, TG Labben, ... Journal of Retailing and Consumer Services 77, 103663, 2024 | 13 | 2024 |
| How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach A Almoraish, S Gounaris European Marketing Academic Annual Conference: EMAC 2018, 2018 | 3 | 2018 |
| Conceptualising customer experience in B2B services A Almoraish, S Gounaris, B Wagner Athens Institute for Education and Research, 2017 | 1 | 2017 |
| A dynamic, relational approach to B2B customer experience: A customer-centric perspective from a longitudinal investigation S Gounaris, A Almoraish Journal of Business Research 177, 114606, 2024 | | 2024 |
| Brand and Influencer Partnerships- not just for one campaign A Almoraish Influencer marketing: building brand communities and engagement (2nd edition), 2024 | | 2024 |
| A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars MP Argarwal, K Glanfield, A Almoraish, N Bolton Cardiff Met University, 2022 | | 2022 |
| Customer experience in the business-to-business context, drivers, measures and consequences AAS Almoraish Strathclyde University, 2021 | | 2021 |
| Measuring Customer Experience and its consequences in B2B professional Service Customers: A Longitudinal Study A Almoraish 6th International Research Conference in Marketing, 2017 | | 2017 |
| ATINER's Conference Paper Series MKT2016-2223 A Almoraish, S Gounaris, B Wagner | | 2016 |
| Customer Experience in B2B A Almoraish IPSERA Doctoral Workshop, 2015 | | 2015 |
| Developing a Scale to measure the experience of the dyadic relationships between suppliers and customers in business market A Almoraish EMAC Doctoral Colloquium, 2015 | | 2015 |
| Developing and validating a scale for the measurement of Business-to-Business Customer Experience A Almoraish Scottish DTC Business and Management Pathway Colloquium, 2014 | | 2014 |
| Developing a Scale for the Measurement of Customer and Supplier Experience in Business Markets A Almoraish 3rd International Research Conference in Marketing, 2014 | | 2014 |
Spiros GounarisStrathclyde Business SchoolVerified email at strath.ac.uk
