Ecolabels and the attitude–behavior relationship towards green product purchase: A multiple mediation model K Riskos, P Dekoulou, N Mylonas, G Tsourvakas Sustainability 13 (12), 6867, 2021 | 98 | 2021 |
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: A mediation model K Riskos, L Hatzithomas, P Dekoulou, G Tsourvakas Journal of Media Business Studies 19 (1), 1-28, 2022 | 51 | 2022 |
Public television programming strategy before and after competition: The Greek case G Tsourvakas Journal of Media Economics 17 (3), 193-205, 2004 | 39 | 2004 |
What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products C Georgakarakou, K Riskos, G Tsourvakas, I Yfantidou International Journal of Technology Marketing 14 (2), 93-124, 2020 | 31 | 2020 |
Museums brand equity and social media: looking into current research insights and future research propositions ZC Belenioti, G Tsourvakas, CA Vassiliadis Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019 | 25 | 2019 |
Do social media affect museums’ brand equity? An exploratory qualitative study ZC Belenioti, G Tsourvakas, CA Vassiliadis Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019 | 24 | 2019 |
Leadership styles in the top Greek media companies: Leading people with a mixed style G Tsourvakas, Y Zotos, P Dekoulou The International Journal on Media Management 9 (2), 77-86, 2007 | 23 | 2007 |
Ecolabels and the attitude-behavior relationship towards green product purchase: A multiple mediation model. Sustainability, 13 (12), 6867 K Riskos, P Dekoulou, N Mylonas, G Tsourvakas | 20 | 2021 |
User interactivity in online newspapers: Exploring the relationship between content features and user response K Riskos, P Dekoulou, G Tsourvakas Newspaper Research Journal 40 (2), 155-176, 2019 | 18 | 2019 |
The impact of atmospherics on WOM about short life-cycle products: The case of motion pictures L Hatzithomas, P Gkorezis, AY Zotou, G Tsourvakas Journal of Product & Brand Management 27 (5), 471-483, 2018 | 17 | 2018 |
The contribution of marketing innovations on art organization performance: cases from the biggest art organizations in Greece G Tsourvakas, P Monastiridis, I Goulaptsi, P Dekoulou International Journal of Nonprofit and Voluntary Sector Marketing 21 (3 …, 2016 | 15 | 2016 |
Intensive competition and company failures in subscription television: Some European experiences N Leandros, G Tsourvakas International Journal on Media Management 7 (1-2), 24-38, 2005 | 15 | 2005 |
Emergent success factors for entrepreneurial E-media companies G Tsourvakas, K Riskos Journal of Entrepreneurship and Innovation in Emerging Economies 4 (2), 101-120, 2018 | 14 | 2018 |
Corporate social responsibility and media management: A necessary symbiosis G Tsourvakas Managing Media Firms and Industries: What's So Special About Media …, 2016 | 14 | 2016 |
Multi-visual qualitative method: Observing social groups in mass media G Tsourvakas The Qualitative Report 3 (3), 1-17, 1997 | 14 | 1997 |
Advertising message strategy analysis for award-winning digital ads I Yfantidou, K Riskos, G Tsourvakas International Journal of Technology Marketing 12 (4), 340-355, 2017 | 12 | 2017 |
What Matters most for museums? Individual and social influences on employees’ innovative behaviour I Goulaptsi, M Manolika, G Tsourvakas Museum Management and Curatorship 35 (2), 182-195, 2020 | 10 | 2020 |
Positioning a personal political brand on youtube with points of different visual storytelling V Mochla, G Tsourvakas, M Vlachopoulou Journal of Political Marketing, 1-21, 2023 | 9 | 2023 |
The motivation of journalists within local newspapers G Tsourvakas, A Veglis, Y Zotos Walter de Gruyter 29 (4), 515-523, 2004 | 9 | 2004 |
Quality dimensions of political parties’ website services that satisfy voters in the political marketing V Mochla, G Tsourvakas Journal of Political Marketing 22 (1), 1-13, 2023 | 8 | 2023 |