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George Tsourvakas
George Tsourvakas
Verified email at ba.uoa.gr
Title
Cited by
Cited by
Year
Ecolabels and the attitude–behavior relationship towards green product purchase: A multiple mediation model
K Riskos, P Dekoulou, N Mylonas, G Tsourvakas
Sustainability 13 (12), 6867, 2021
982021
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: A mediation model
K Riskos, L Hatzithomas, P Dekoulou, G Tsourvakas
Journal of Media Business Studies 19 (1), 1-28, 2022
512022
Public television programming strategy before and after competition: The Greek case
G Tsourvakas
Journal of Media Economics 17 (3), 193-205, 2004
392004
What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products
C Georgakarakou, K Riskos, G Tsourvakas, I Yfantidou
International Journal of Technology Marketing 14 (2), 93-124, 2020
312020
Museums brand equity and social media: looking into current research insights and future research propositions
ZC Belenioti, G Tsourvakas, CA Vassiliadis
Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019
252019
Do social media affect museums’ brand equity? An exploratory qualitative study
ZC Belenioti, G Tsourvakas, CA Vassiliadis
Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019
242019
Leadership styles in the top Greek media companies: Leading people with a mixed style
G Tsourvakas, Y Zotos, P Dekoulou
The International Journal on Media Management 9 (2), 77-86, 2007
232007
Ecolabels and the attitude-behavior relationship towards green product purchase: A multiple mediation model. Sustainability, 13 (12), 6867
K Riskos, P Dekoulou, N Mylonas, G Tsourvakas
202021
User interactivity in online newspapers: Exploring the relationship between content features and user response
K Riskos, P Dekoulou, G Tsourvakas
Newspaper Research Journal 40 (2), 155-176, 2019
182019
The impact of atmospherics on WOM about short life-cycle products: The case of motion pictures
L Hatzithomas, P Gkorezis, AY Zotou, G Tsourvakas
Journal of Product & Brand Management 27 (5), 471-483, 2018
172018
The contribution of marketing innovations on art organization performance: cases from the biggest art organizations in Greece
G Tsourvakas, P Monastiridis, I Goulaptsi, P Dekoulou
International Journal of Nonprofit and Voluntary Sector Marketing 21 (3 …, 2016
152016
Intensive competition and company failures in subscription television: Some European experiences
N Leandros, G Tsourvakas
International Journal on Media Management 7 (1-2), 24-38, 2005
152005
Emergent success factors for entrepreneurial E-media companies
G Tsourvakas, K Riskos
Journal of Entrepreneurship and Innovation in Emerging Economies 4 (2), 101-120, 2018
142018
Corporate social responsibility and media management: A necessary symbiosis
G Tsourvakas
Managing Media Firms and Industries: What's So Special About Media …, 2016
142016
Multi-visual qualitative method: Observing social groups in mass media
G Tsourvakas
The Qualitative Report 3 (3), 1-17, 1997
141997
Advertising message strategy analysis for award-winning digital ads
I Yfantidou, K Riskos, G Tsourvakas
International Journal of Technology Marketing 12 (4), 340-355, 2017
122017
What Matters most for museums? Individual and social influences on employees’ innovative behaviour
I Goulaptsi, M Manolika, G Tsourvakas
Museum Management and Curatorship 35 (2), 182-195, 2020
102020
Positioning a personal political brand on youtube with points of different visual storytelling
V Mochla, G Tsourvakas, M Vlachopoulou
Journal of Political Marketing, 1-21, 2023
92023
The motivation of journalists within local newspapers
G Tsourvakas, A Veglis, Y Zotos
Walter de Gruyter 29 (4), 515-523, 2004
92004
Quality dimensions of political parties’ website services that satisfy voters in the political marketing
V Mochla, G Tsourvakas
Journal of Political Marketing 22 (1), 1-13, 2023
82023
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Articles 1–20